Tim Ziegler is an expert in sourcing and distributing spices as well as consulting professional chefs on how to create award-winning dishes through proprietary spices blends. (He is also known as The Chef Behind the Chefs.) This is evident in his long-running career, the number of professional classes he has taught over the years, and the success of The SPICES Poster, a full-color piece of art that depicts nearly 190 herbs, spices, and flavorings. Read More »
Are you thinking that your ingredients and packaging are the only things that make your food brand different?
Well, you are wrong.
Your unique selling position goes much deeper than the tangible, and it’s critical you identify what makes you different and communicate that in everything you do — even in the pieces you can’t smell and taste. It’s your difference that will help consumers hang on to your brand over time.
Now that you know, here’s how to get started on revealing your food brand’s uniqueness. Read More »
The following is a guest post from Michael Adams. Michael is the Co-Founder of Gredio, a web-based food manufacturing software for specialty food companies built to help you effortlessly run your business (and forget about Excel spreadsheets). He also runs Green Mountain Mustard, found in over 100 retailers across New England.
On your 200th jar of jam, you cap it, water bath it, and label it. You’re done. You just finished a marathon jam production for tomorrow’s farmer’s market or store demo.
Production may be done, but have you thought about the label you just slapped on your jam?
Branding is a big subject, and businesses that go through extensive branding exercises usually spend big bucks and big chunks of time to do so. But that doesn’t mean small businesses with small budgets have to miss out on branding, especially when it comes to web content.
Branding is a slow process
Think of your brand as the personality of your business. In other words, it’s not one item such as a logo or tagline that defines your brand. It’s everything about your business combined.
Brands evolve over time, and that’s good news for a business on a small budget. Start with these essentials and keep your eyes open for opportunities to fine tune your brand and your web content as you grow. Read More »
Not long ago, I wrote a post about Everything You Ever Wanted to Know About Taglines, and, well, I’ve decided to write about it more. I’m writing about taglines again, partly because I’m in the process of creating a tagline for No. 2 Pen and partly because it’s a topic that clients often ask about.
Tagline creation can be maddening…
At the start of every new client relationship I discuss branding. “Brand” is a loaded concept, but to me it simply means the personality of a business. Brand is the way in which we present our business to the world. The tagline plays one role in branding, and it usually comes with much debate and struggle.
The following tagline definitions, frequently asked questions, and facts sum up the mystery behind taglines, but surely I’ve not touched on all aspects. Please leave your comments and questions about taglines to continue the discussion. Read More »