The following is a recap from our marketing workshop “Let’s Workshop Your Tagline, Slogan, and Elevator Speech” with Denver Food & Drink Collective.
You know they’re important, but coming up with your tagline, slogans, and elevator speech can be difficult. We’ll walk you through it. Read More »
Jen Lewis of Small Food Business invited The Condiment Marketing Co.’s Sara Lancaster to appear on her podcast this last December. In the episode, “Marketing Insights, Tips & Tricks,” Jen and Sara talked about which food marketing trends to watch for in 2017 and shared tangible tips for ramping up your marketing this year. Read More »
A trade show can be a great way for food companies to grow their business. Yet, when you consider the cost of the booth, materials, lodging, and airfare, it can get quite expensive.
In our food biz advertising costs infographic, we estimate the total expense of showing at food trade shows ranges anywhere from $2,500 to $15,000 per event! Here are a few tips to make the most of your trade show experience to help justify its cost. Read More »
Owning a food business is difficult. You are the boss of so many things. You probably feel pretty good about it most of the time, but occasionally that anxious little voice of doubt and exhaustion creeps in and you find yourself wondering, “Why am I doing this?”
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What a year it has been for food marketing. The food industry experienced so much — meal delivery takeover, the rise of embedded social media video, and poke to name just a few. As we reflect on the year, let’s take a look at the ten most popular articles on The Condiment Marketing Co. blog.
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Ask a room full of marketers how to measure marketing success, and you’ll get a variety of colorful ideas. That’s because there is more than one way to get the job done. Plus, success means different things to different people. If it’s not pinned down and assigned a metric, your success will escape you. Read More »
It’s easy to find books on how to start-up a food business. Want to create your own bakery, food truck, micro-farm, artisan food product? No problem. Search Amazon and you’ll find plenty of resources. But if you want to master marketing for a food or beverage business, you’ll need to dig deeper. We did some digging of our own, and here are the best food marketing books we found.
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One of the best ways to grow your food business is food blogger outreach. Blogs are the third most influential digital resource used when making purchases, just behind retail and brand sites. (Source: TechnoratiMedia)
There’s a right way and a wrong way to reach out to food bloggers. In our series of how NOT to pitch bloggers, media, and influencers, here are a few more tips to help you create an on-going outreach campaign. Read More »
When you have a food business, you know that one of the best ways to get people to buy your product is to taste it. Most food brands, big and small, sample product in retail stores. It does take time and money, but in-store food sampling can also be an effective way to boost sales. Read More »
Food marketing trends reflect wider-spread marketing trends and flavor trends. Regardless of where you fall in the culinary world (restaurant owner, manufacturer, chefs, consultant, marketer, retailer, etc.), plan to see more and more of these seven marketing activities in 2017. Read More »