5 New Marketing Tools on Our Official Resources List

5 New Marketing Tools on Our Official Resources List

If you’re familiar with our website, then you know we’ve got a long list of links to marketing resources and tools. We’ve curated this list over the years because we like to share what works for us. Today, we bring you links to a few of the most recent links we added to the list.

Title Cap

Do you care about proper punctuation, grammar, and headline capitalization? Us too. While we believe the clarity of the message supersedes all things, consistency in your writing and proper formatting support the message. If your headline and subheadline capitalization is different from blog post to blog post or even from subhead to subhead, it can be distracting and make you look amateur. In Title Cap, you input your headline and it provides the appropriate capitalization according to your style guide of choice. (We prefer Chicago Manual of Style.) Read More »

Coming Up With Your Tagline, Slogan, and Elevator Speech

Coming Up With Your Tagline, Slogan, and Elevator Speech

The following is a recap from our marketing workshop “Let’s Workshop Your Tagline, Slogan, and Elevator Speech” with Denver Food & Drink Collective.

You know they’re important, but coming up with your tagline, slogans, and elevator speech can be difficult. We’ll walk you through it. Read More »

Condiment Marketing on the Small Food Business Podcast

Condiment Marketing on the Small Food Business Podcast

Jen Lewis of Small Food Business invited The Condiment Marketing Co.’s Sara Lancaster to appear on her podcast this last December. In the episode, “Marketing Insights, Tips & Tricks,” Jen and Sara talked about which food marketing trends to watch for in 2017 and shared tangible tips for ramping up your marketing this year.  Read More »

How to Make The Most of Food Trade Shows

How to Make The Most of Food Trade Shows

A trade show can be a great way for food companies to grow their business. Yet, when you consider the cost of the booth, materials, lodging, and airfare, it can get quite expensive.

In our food biz advertising costs infographic, we estimate the total expense of showing at food trade shows ranges anywhere from $2,500 to $15,000 per event! Here are a few tips to make the most of your trade show experience to help justify its cost. Read More »

Our 10 Most Popular Food Marketing Articles in 2016

Our 10 Most Popular Food Marketing Articles in 2016

What a year it has been for food marketing. The food industry experienced so much — meal delivery takeover, the rise of embedded social media video, and poke to name just a few. As we reflect on the year, let’s take a look at the ten most popular articles on The Condiment Marketing Co. blog.
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How to Measure Marketing Success

How to Measure Marketing Success

Ask a room full of marketers how to measure marketing success, and you’ll get a variety of colorful ideas. That’s because there is more than one way to get the job done. Plus, success means different things to different people. If it’s not pinned down and assigned a metric, your success will escape you.  Read More »

5 Must-Read Food and Beverage Marketing Books

5 Must-Read Food and Beverage Marketing Books

It’s easy to find books on how to start-up a food business. Want to create your own bakery, food truck, micro-farm, artisan food product? No problem. Search Amazon and you’ll find plenty of resources. But if you want to master marketing for a food or beverage business, you’ll need to dig deeper. We did some digging of our own, and here are the best food marketing books we found.

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How and Why to Do In-Store Food Sampling

How and Why to Do In-Store Food Sampling

When you have a food business, you know that one of the best ways to get people to buy your product is to taste it. Most food brands, big and small, sample product in retail stores. It does take time and money, but in-store food sampling can also be an effective way to boost sales. Read More »

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