Sometimes it is the details of a website that makes it stand out. Here we give you four subtle food biz website add-ons we are digging on lately. Read More »
With the launch of our new website recently, we published a food marketing dictionary. The dictionary is complete with all the terms and definitions you’ll need to know when running a food business, some of which are specific to what we do here at The Condiment Marketing Co. Read More »
Snapchat is one of the fastest-growing social networks valued at over $16 billion with over 100 million users, and it’s perfect for food brands. Why? Brands can interact with their customers in a way that is highly engaging as well as low-cost. People gravitate toward Snapchat because the content is live, raw, and authentic. Read More »
You have a food or beverage product that you’d like to sell to consumers direct. Good for you. We like that you are a go-getter.
You already know that marketers insist a food business clobber social media. These 10 social media stats prove it.
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A hashtag is the # symbol used to mark keywords or topics in social media. Some hashtags are general and some are specific to your business, something called a branded hashtag.
Functional ingredients are defined as foods that serve a purpose besides nourishment. For example, turmeric. Not only does this spice add flavor to your meal, but some say it fights inflammation and may even end wars. OK, maybe that last one isn’t true, but you get the point. Read More »
The simple definition of food is “the things that people and animals eat,” but that word is flavorless. (See what I did there?) To keep your marketing writing fresh, use these food and food-related words (verbs, synonyms, and adjectives, etc.) to convey your meaning to customers. Read More »
Once upon a time in the not too distant past, people researched restaurants by leafing through a 10 pound book called the Yellow Pages. They got recommendations from a friend over a cup of coffee. Phones were attached to walls, computers were used for processing words, and spinach dip was all the rage. It’s true. Go to the library and look it up.
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On August 1, we released our brand spanking new marketing package called the Food Marketing Essentials Kit, which is designed for independent food/beverage makers, cottage food companies, startups, and entrepreneurs who want professional marketing help but don’t need a full-service marketing agency. Read More »