A French fry is only a French fry until you understand what makes it different, what makes it better, and what makes it worth the calories. When you work with us, we'll convince consumers to bite by making your food brand look BIG on the web.

Feed your fans. // The Condiment Marketing Co. is a storytelling agency for growing food brands. We specialize in online content creation and marketing -- think web sites, blogging, newsletters, and social media -- but that’s not why you’re here.

You’re here because you want a partner who will spread your food brand’s message to build your online notoriety and to persuade retailers and consumers to hear your message…and eat your delicious food, of course.

For the love of truly special food. // We are specialty food fanatics with a particular adoration for jams, dips, and spreads, but we don’t only work with condiment companies. Our clients hire us because they are ready to compete with national food brands on the web.

Based out of Denver, Colorado, our team is led by Sara Lancaster, who has nearly a decade of experience in online marketing and copywriting. She even has a food blog dedicated to the love of sauces and dips. Meet the Saucy Dipper!

Don’t you think it’s time for your growing food brand to be heard and to look BIG?

Grab a snack. // The Condiment Marketing Co. blog is filled with online marketing tips and insights for specialty food makers. Here we talk about HOW you should be marketing online. Take your time and enjoy that snack.


    AUTHOR: // CATEGORY: food sales

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    In 2013, The Condiment Marketing Co. conducted a survey to reveal how packaged food companies sell their products both online and offline (get access to the full survey report here). What follows is a snippet of some of those results and an examination of a few of the ways food companies choose to sell.

    Selling Through Own Website

    Of those surveyed, 87% said they sell their product through their own website.

    Cons: You do fulfillment (as if you don’t have enough to do already), and you have to find a way to make money on the product considering shipping costs. You either charge the customer for shipping or swallow the cost in the hopes that you can earn a loyal customer.

    Pros: You are in control. You can market directly to your fans without paying a retailer or distributor a percentage of your earnings.

    Selling at Farmers Markets and Special Events

    68% sell product at farmers markets and special events.

    Cons: There is a lot of legwork required to sell at an event. Getting set up as a vendor can be pricey because fees and the equipment required (tables, tents, transportation, staff, sample product, etc.).

    Pros: You get to interact directly with your customers, which means useful feedback and relationship building. Now’s the time to start building your email list and social media following!

    Selling Through Boutique Retailers

    56% sell through independent, specialty retailers. We call them boutique retailers.

    Cons: When you sell through a number of independent retailers you’ll need to follow up with each individually — a time suck! Tasting and promotional events are often required, which can be time-consuming, too.

    Pros: When you work with retailers of any size, there is the promise of selling more product faster. Ultimately, that means less work for you per jar sold. If the retailer has a great reputation, you gain credibility from aligning with their store brand.

    Selling Through Distributors

    51% sell their product through distributors.

    Cons: You give a distributor a piece of the margin. You need to trust the distributor to represent your brand correctly.

    Pros: While you do have to pay a distributor, you could argue that the saved time allows you to focus your energy on other, more profitable tasks. With a distributor working on your behalf, you don’t have to drive around town dropping off product. While the distributor isn’t likely to do much in the way of direct sales, you could get some exposure by being in their catalog.

    Selling to Restaurants

    35% sell their product through direct restaurant sales.

    Cons: Restaurants don’t usually have much storage. You may need to make deliveries often. Restaurant owners/managers are busy and have a lot of bills to pay, so you’ll likely chase payments.

    Pros: It is possible to sell high volumes of product. Restaurant contracts can result in repeat business. Many restaurants feature small and local products on their menus and in their marketing, which translates into additional marketing for you.

    A Look at All Responses to The Question, “How Do Specialty Food Companies Sell Products?”

    pros and cons of ways of selling gourmet food product

    What do you think? How do you prefer to sell your food product?


    AUTHOR: // CATEGORY: food sales

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    What follows is a list of some of our favorite online gourmet food stores. Some big, some small, but all are full of unique gourmet and specialty food products. If you have an online food store you love, tell us about it! We’ll do our best to update this list often.



    AUTHOR: // CATEGORY: food marketing

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    ‘Tis the season for holiday marketing! Food companies are presented with a great opportunity to showcase their product in a different light this time of year! Check out these 10 holiday marketing ideas for gourmet food companies. (more…)


    AUTHOR: // CATEGORY: brand advocates, look BIG, storytelling

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    A small specialty food brand is much like a small indie music band. The artisan food producer doesn’t have distribution with a big retailer, and the indie rock band hasn’t signed on with a big record label. Both likely started creating in their  home…or garage.

    What is most intriguing is how  fans of indie food behave so much like fans of indie music. (more…)


    AUTHOR: // CATEGORY: social media

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    There is no shortage of food social media sites. While you should never try to be on every one of them, it is a good idea for a food business to try a few and focus on those that match the brand and will get you closer to your marketing goals.

    This list of food social media sites is not meant to be comprehensive, but we will do our best to update it as we learn of new sites that look like they’ll be around for awhile. (more…)