A French fry is only a French fry until you understand what makes it different, what makes it better, and what makes it worth the calories. When you work with us, we'll convince consumers to bite by making your food brand look BIG on the web.
WHAT WE DO
Feed your fans. // The Condiment Marketing Co. is a storytelling agency for growing food brands. We specialize in online content creation and marketing -- think web sites, blogging, newsletters, and social media -- but that’s not why you’re here.
You’re here because you want a partner who will spread your food brand’s message to build your online notoriety and to persuade retailers and consumers to hear your message…and eat your delicious food, of course.
After one-on-one consulting we deliver a Recipe that will change the way you tell your food brand’s story on the web. We also provide three- and six-month packages to manage content creation and online promotion on your behalf. Contact us to learn more.
Through our regular blog posts and quarterly newsletter we share tips and advice to help you move your business forward. Newsletter subscribers also get access to special offers. Subscribe to the Quarterly Catchupand be in the know.
For the love of truly special food. // We are specialty food fanatics with a particular adoration for jams, dips, and spreads, but we don’t only work with condiment companies. Our clients hire us because they are ready to compete with national food brands on the web.
Based out of Denver, Colorado, our team is led by Sara Lancaster, who has nearly a decade of experience in online marketing and copywriting. She even has a food blog dedicated to the love of sauces and dips. Meet the Saucy Dipper!
Don’t you think it’s time for your growing food brand to be heard and to look BIG?
Grab a snack. // The Condiment Marketing Co. blog is filled with online marketing tips and insights for specialty food makers. Here we talk about HOW you should be marketing online. Take your time and enjoy that snack.
A small specialty food brand is much like a small indie music band. The artisan food producer doesn’t have distribution with a big retailer, and the indie rock band hasn’t signed on with a big record label. Both likely started creating in their home…or garage.
What is most intriguing is how fans of indie food behave so much like fans of indie music.(more…)
There is no shortage of food social media sites. While you should never try to be on every one of them, it is a good idea for a food business to try a few and focus on those that match the brand and will get you closer to your marketing goals.
This list of food social media sites is not meant to be comprehensive, but we will do our best to update it as we learn of new sites that look like they’ll be around for awhile. (more…)
Tim Ziegler is an expert in sourcing and distributing spices as well as consulting professional chefs on how to create award-winning dishes through proprietary spices blends. (He is also known as The Chef Behind the Chefs.) This is evident in his long-running career, the number of professional classes he has taught over the years, and the success of The SPICES Poster, a full-color piece of art that depicts nearly 190 herbs, spices, and flavorings. (more…)
Today we’ve got a guest contributor here on The Condiment Marketing Co. blog — Brittany Hass, the Art Director from Studio Pattern in Denver. In addition to being an expert in print and web design, Brittany knows a great deal about photography and has directed many photo shoots.
Ideally you have an art director on payroll to ensure you’ve got consistent, professional, and brilliant product photos. If you don’t, it is up to you to act as the art director. Follow Brittany’s tips to learn how.
Last week the Colorado Specialty Food Makers Group had the privilege of hearing from Wendy White at the Colorado Department of Agriculture. She talked about many of the opportunities the Ag Dept offers to food companies, but mainly she focused on the Colorado Proud program, which is an outstanding opportunity for local restaurants and food companies. (more…)