A French fry is only a French fry until you understand what makes it different, what makes it better, and what makes it worth the calories. When you work with us, we'll convince consumers to bite by making your food brand look BIG on the web.
WHAT WE DO
Feed your fans. // The Condiment Marketing Co. is a storytelling agency for growing food brands. We specialize in online content creation and marketing -- think web sites, blogging, newsletters, and social media -- but that’s not why you’re here.
You’re here because you want a partner who will spread your food brand’s message to build your online notoriety and to persuade retailers and consumers to hear your message…and eat your delicious food, of course.
After one-on-one consulting we deliver a Recipe that will change the way you tell your food brand’s story on the web. We also provide three- and six-month packages to manage content creation and online promotion on your behalf. Contact us to learn more.
Through our regular blog posts and quarterly newsletter we share tips and advice to help you move your business forward. Newsletter subscribers also get access to special offers. Subscribe to the Quarterly Catchupand be in the know.
For the love of truly special food. // We are specialty food fanatics with a particular adoration for jams, dips, and spreads, but we don’t only work with condiment companies. Our clients hire us because they are ready to compete with national food brands on the web.
Based out of Denver, Colorado, our team is led by Sara Lancaster, who has nearly a decade of experience in online marketing and copywriting. She even has a food blog dedicated to the love of sauces and dips. Meet the Saucy Dipper!
Don’t you think it’s time for your growing food brand to be heard and to look BIG?
Grab a snack. // The Condiment Marketing Co. blog is filled with online marketing tips and insights for specialty food makers. Here we talk about HOW you should be marketing online. Take your time and enjoy that snack.
In 2013, The Condiment Marketing Co. conducted a survey to reveal how packaged food companies sell their products both online and offline (get access to the full survey report here). What follows is a snippet of some of those results and an examination of a few of the ways food companies choose to sell. (more…)
What follows is a list of some of our favorite online gourmet food stores. Some big, some small, but all are full of unique gourmet and specialty food products. If you have an online food store you love, tell us about it! We’ll do our best to update this list often.
‘Tis the season for holiday marketing! Food companies are presented with a great opportunity to showcase their product in a different light this time of year! Check out these 10 holiday marketing ideas for gourmet food companies. (more…)
A small specialty food brand is much like a small indie music band. The artisan food producer doesn’t have distribution with a big retailer, and the indie rock band hasn’t signed on with a big record label. Both likely started creating in their home…or garage.
What is most intriguing is how fans of indie food behave so much like fans of indie music.(more…)
There is no shortage of food social media sites. While you should never try to be on every one of them, it is a good idea for a food business to try a few and focus on those that match the brand and will get you closer to your marketing goals.
This list of food social media sites is not meant to be comprehensive, but we will do our best to update it as we learn of new sites that look like they’ll be around for awhile. (more…)