It’s wise to ask what people think of your food product. Focus groups, farmers markets, sampling events, industry events, food critics/bloggers, and one-on-one meetings with grocery buyers are all opportunities to get food product feedback.
- Positive feedback proves you’ve got a marketable business.
- Negative critique gives you ideas for improvement.
- Positive insight fuels marketing.
- Negative feedback provides insight into how to overcome obstacles in the sales process.
Now the trick is figuring out how to get reactions that are worth a darn. Most of us after trying a new food will say something like… (more…)