If you market your sauce, spread, dressing, seasoning, or dip right, your fans will love your condiments as much as you love your fans.
The only thing these fries are missing is your condiment. Work with us and we'll show you how serving suggestions can make a consumer choose you.
Feed your fans. // Specialty food makers need to reach consumers online in order to grow their brand. That's what we do. The Condiment Marketing Co. will empower you to reach those hungry for your product in the online spaces they hang out.
WITH AN IDEA
A food marketing strategy needs to start with the right ideas. As a Condiment Marketing Co. client, we’ll assess your challenges and uncover the product promotion possibilities waiting for you.
Facebook, Twitter, Pinterest, Instagram…they all represent amazing social media marketing opportunities for food brands. The trick is to use social media networks correctly. Do you?
Consumers want to buy products from a brand they like. That means they need to get to know you. Your story – and your web content – matters.
IN THE DETAILS
At The Condiment Marketing Co. we believe that details play a critical role in online marketing. That’s why we help our customers do it all — web development, photography, graphic design, copywriting, SEO, and more.
For the love of truly special food. // The Condiment Marketing Co. is a Denver, Colorado, based online marketing company. We work with specialty food makers to spread their brand across the web for more exposure and, ultimately, more sales.
Do you believe in the power of of online food marketing? Do you believe in speaking directly to customers in the online spaces they hang out? If so, we could be a true match.
Grab a snack. // The Condiment Marketing Co. blog is filled with online marketing tips and insights for condiment and specialty food makers. Here we talk about HOW you should be marketing online. Take your time and enjoy that snack.
When it comes to images there are two things that every food business MUST have. No exceptions. The first is a professional logo. The second is professional food photography. Both of these items will differentiate your brand from the amateurs.
Today, we dig into food photography and why you need to find yourself one (maybe even two) reputable photographers to count on often. (more…)
Are you thinking that your ingredients and packaging are the only things that make your food brand different?
Well, that’s FALSE.
Your unique selling position goes much deeper than the tangible, and it’s critical you identify what makes you different and communicate that in everything you do — even in the pieces you can’t see, smell, and taste. It’s your difference that will help consumers hang on to your brand over time.
Now that you know, here’s how to get started on revealing your food brand’s uniqueness. (more…)
Last fall we asked specialty food companies to weigh in on what mattered in marketing, both offline and online, through The Condiment Marketing Co.’s 2013-2014 Specialty Food Marketing Survey. As the results came in we were impressed, inspired, and SHOCKED by some of the responses.
Now you can get access to all that data plus insightful anecdotes from successful food companies and marketing tips from yours truly through the official survey report, which we officially released today. (more…)
Not all of the following marketing tactics will be right for your food business, but they’re certainly worth considering. We recommend you sit down and think about your goals first and then create a list of tactics that will push you toward that goal.
The temptation in business is often to keep recipes and business practices secret. It’s as if we’re afraid our competitors are lurking around every corner waiting to snatch up our customers.
While it’s prudent to keep your competitive edge SHARP, The Condiment Marketing Co. believes that a specialty food company can successfully grow their business with the support of other food makers. That’s why we run our annual survey and why we started the Specialty Food Makers and Sellers of Denver Meetup. (more…)