{"id":822,"date":"2016-04-27T20:04:15","date_gmt":"2016-04-27T20:04:15","guid":{"rendered":"https:\/\/condimentmarketing.com\/?p=822"},"modified":"2016-11-14T04:28:13","modified_gmt":"2016-11-14T04:28:13","slug":"tonys-market","status":"publish","type":"post","link":"https:\/\/condimentmarketing.com\/tonys-market\/","title":{"rendered":"Client Case Study: A New Online Direction for Tony&#8217;s Market"},"content":{"rendered":"<p>Here in Denver, Tony&#8217;s Market is an institution. The local grocer got its start in the 1970&#8217;s by Tony Rosacci, who still plays a role in the company now run by his three grown children.<!--more--><\/p>\n<h3>The Challenge<\/h3>\n<p>The marketing team at Tony&#8217;s Market is BUSY. There is a lot that goes into marketing grocery stores (signage, sales\/specials, events, and on and on and on). The team didn&#8217;t have enough hands to tell their story online the way they wanted.<\/p>\n<h3>The Solution<\/h3>\n<p>The Condiment Marketing Co. and Tony&#8217;s Market teamed up in early 2015 to establish an online content strategy, implement the strategy, and later hand off the social media work to the in-house team. Our work together included&#8230;<a href=\"http:\/\/www.tonyrosaccicatering.com\/blog\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-826 size-full\" src=\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/cropped-Blog-Header_FINAL-2-e1461787186528.jpg\" alt=\"tonys market denver\" width=\"258\" height=\"237\" \/><\/a><\/p>\n<ul>\n<li>Reviving Tony&#8217;s Twitter profile in a way that engaged customers and partners<\/li>\n<li>Bringing the company&#8217;s Instagram account out of the dark with regular posts<\/li>\n<li>Creating <a href=\"http:\/\/www.tonyrosaccicatering.com\/blog\/\" target=\"_blank\">regular\u00a0blog content<\/a> for a new Tony&#8217;s Market and Tony Rosacci Fine Catering blog that features recipes, the people of the company, and interesting tidbits about the food they source. (The Condiment Marketing Co. and Tony&#8217;s Market continue to work together to produce blog content.)<\/li>\n<li>Redirecting all content from the very popular but now dormant Supper Is Ready blogspot blog &#8212; authored by Chef Mick Rosacci of Tony&#8217;s Market &#8212; to support on-site SEO efforts and give fans a one-stop-shop for Tony&#8217;s online content.<\/li>\n<li>A small blogger-brand\u00a0ambassador program with four area bloggers.<\/li>\n<li>Media and blogger outreach for a media event designed to generate social media buzz and build awareness of the newest Tony&#8217;s Market location on Broadway in Downtown Denver.<\/li>\n<\/ul>\n<h3>The Results<\/h3>\n<p><strong>The Numbers:<\/strong>\u00a0Participants of the blogger-brand ambassador program and media event made 25 online mentions of Tony&#8217;s Market. Plus, their Twitter and Instagram following grew by more than 500% since we started.<\/p>\n<p><strong>The Change:<\/strong> Tony&#8217;s now has a\u00a0system for using Twitter and Instagram to reinforce the brand, engage with customers, and promote in-store activities. Store managers are posting regular updates that reflect company culture of high-quality, carefully curated foods, and customer love.<\/p>\n<h3>Be In The Tony&#8217;s Know&#8230;<\/h3>\n<p><em>Be sure to follow Tony&#8217;s Market on <a href=\"https:\/\/www.instagram.com\/tonysmarket\/\" target=\"_blank\">Instagram<\/a>\u00a0and <a href=\"https:\/\/twitter.com\/Tonysmarket\" target=\"_blank\">Twitter<\/a> to see some of their delicious food. We promise it&#8217;s the best in Denver (and we&#8217;re not just saying that).<\/em><\/p>\n<script type=\"text\/javascript\"> \r\nvar ceb = document.getElementsByClassName(\"ceb\");\r\nfor (bec = 0; bec < ceb.length; bec++) {\r\n    ceb[bec].style.display = \"none\";\r\n}\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Here in Denver, Tony&#8217;s Market is an institution. The local grocer got its start in the 1970&#8217;s by Tony Rosacci, who still plays a role in the company now run by his three grown children.<\/p>\n","protected":false},"author":3,"featured_media":26649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[137,131,130],"tags":[300,416],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Client Case Study: A New Online Direction for Tony&#039;s Market - The Condiment Marketing Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/condimentmarketing.com\/tonys-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Client Case Study: A New Online Direction for Tony&#039;s Market - The Condiment Marketing Co.\" \/>\n<meta property=\"og:description\" content=\"Here in Denver, Tony&#8217;s Market is an institution. The local grocer got its start in the 1970&#8217;s by Tony Rosacci, who still plays a role in the company now run by his three grown children.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/condimentmarketing.com\/tonys-market\/\" \/>\n<meta property=\"og:site_name\" content=\"The Condiment Marketing Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/condimentmarketingco\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-27T20:04:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-14T04:28:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/tonys-market-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Lancaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CondimentMktg\" \/>\n<meta name=\"twitter:site\" content=\"@CondimentMktg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Lancaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/condimentmarketing.com\/tonys-market\/\",\"url\":\"https:\/\/condimentmarketing.com\/tonys-market\/\",\"name\":\"Client Case Study: A New Online Direction for Tony's Market - The Condiment Marketing Co.\",\"isPartOf\":{\"@id\":\"https:\/\/condimentmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/condimentmarketing.com\/tonys-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/condimentmarketing.com\/tonys-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/tonys-market-blog.jpg\",\"datePublished\":\"2016-04-27T20:04:15+00:00\",\"dateModified\":\"2016-11-14T04:28:13+00:00\",\"author\":{\"@id\":\"https:\/\/condimentmarketing.com\/#\/schema\/person\/6131f3ebd8d0a0c69d54f66c18e7436e\"},\"breadcrumb\":{\"@id\":\"https:\/\/condimentmarketing.com\/tonys-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/condimentmarketing.com\/tonys-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/condimentmarketing.com\/tonys-market\/#primaryimage\",\"url\":\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/tonys-market-blog.jpg\",\"contentUrl\":\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/tonys-market-blog.jpg\",\"width\":960,\"height\":250,\"caption\":\"tony rosacci catering blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/condimentmarketing.com\/tonys-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/condimentmarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Client Case Study: A New Online Direction for Tony&#8217;s Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/condimentmarketing.com\/#website\",\"url\":\"https:\/\/condimentmarketing.com\/\",\"name\":\"The Condiment Marketing Co.\",\"description\":\"Denver Marketing Agency for Food Businesses\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/condimentmarketing.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/condimentmarketing.com\/#\/schema\/person\/6131f3ebd8d0a0c69d54f66c18e7436e\",\"name\":\"Sara Lancaster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/condimentmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fd4bff01afe0fc059a22b731f154429f?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fd4bff01afe0fc059a22b731f154429f?s=96&d=identicon&r=g\",\"caption\":\"Sara Lancaster\"},\"description\":\"Sara is The Condiment Marketing Co.\u2019s founder and creative director. 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