{"id":615,"date":"2016-04-21T15:25:36","date_gmt":"2016-04-21T15:25:36","guid":{"rendered":"https:\/\/condimentmarketing.com\/?p=615"},"modified":"2016-11-14T04:36:08","modified_gmt":"2016-11-14T04:36:08","slug":"food-product-positioning","status":"publish","type":"post","link":"https:\/\/condimentmarketing.com\/food-product-positioning\/","title":{"rendered":"Visualize Food Product Positioning {Again}"},"content":{"rendered":"<p><em>Do you know what makes your food business different than your competition? Do you know why customers will buy your product over the others?<\/em> This is called product positioning.<\/p>\n<p>We&#8217;ve written about product positioning before, including giving you a <a href=\"https:\/\/condimentmarketing.com\/5-steps-to-position-your-brand-in-your-niche-market\/\">list of possible terms used to describe your food product<\/a>. We are huge fans of having this knowledge. Knowing your product positioning can make marketing SO much clearer.<!--more--><\/p>\n<p>Marketing geeks rely on different exercises to visualize product position. Here are a couple of tools we use in our food business marketing work that will hopefully help you.<\/p>\n<h3>Iron Triangle<\/h3>\n<p>The <a href=\"http:\/\/www.endian.com\/blog\/good-fast-cheap-pick-any-2-the-iron-triangle-of-product-development\/\">Iron Triangle<\/a> is a concept used in design and project management as well as in marketing. The idea is that you can only pick two of the three bubbles.<\/p>\n<div id=\"attachment_810\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Project_management_triangle\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-810\" class=\"wp-image-810\" src=\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/iron-triangle-650x639.png\" alt=\"fast good cheap for food\" width=\"400\" height=\"393\" \/><\/a><p id=\"caption-attachment-810\" class=\"wp-caption-text\">Image source: https:\/\/en.wikipedia.org\/wiki\/Project_management_triangle<\/p><\/div>\n<p>The theory is that you CANNOT make a fast, good, <em>and<\/em> cheap food product, but you can get two of the three. You choose which two.<\/p>\n<h3>Product Position\u00a0Matrix<\/h3>\n<p>Here you have a product position matrix (sometimes called a product positioning map) with four quadrants representing price and quality. You mark your spot and your competitors&#8217; spots to see where everyone lands on the matrix, which gives you another perspective on the space you own. Consumers want high value and high quality products. <em>What would it take for you to get there?<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-815 size-full\" src=\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/product-position-matrix.jpg\" alt=\"food product positioning map\" width=\"369\" height=\"325\" \/><\/p>\n<p>These are only two visual product positioning exercises. There are certainly others. Care to share your favorites?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know what makes your food business different than your competition? Do you know why customers will buy your product over the others? This is called product positioning. We&#8217;ve written about product positioning before, including giving you a list of possible terms used to describe your food product. We are huge fans of having [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[137],"tags":[205,354],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visualize Food Product Positioning {Again} - The Condiment Marketing Co.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/condimentmarketing.com\/food-product-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visualize Food Product Positioning {Again} - The Condiment Marketing Co.\" \/>\n<meta property=\"og:description\" content=\"Do you know what makes your food business different than your competition? Do you know why customers will buy your product over the others? This is called product positioning. We&#8217;ve written about product positioning before, including giving you a list of possible terms used to describe your food product. We are huge fans of having [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/condimentmarketing.com\/food-product-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"The Condiment Marketing Co.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/condimentmarketingco\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-21T15:25:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-14T04:36:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/iron-triangle-650x639.png\" \/>\n<meta name=\"author\" content=\"Sara Lancaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CondimentMktg\" \/>\n<meta name=\"twitter:site\" content=\"@CondimentMktg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Lancaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/condimentmarketing.com\/food-product-positioning\/\",\"url\":\"https:\/\/condimentmarketing.com\/food-product-positioning\/\",\"name\":\"Visualize Food Product Positioning {Again} - The Condiment Marketing Co.\",\"isPartOf\":{\"@id\":\"https:\/\/condimentmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/condimentmarketing.com\/food-product-positioning\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/condimentmarketing.com\/food-product-positioning\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/iron-triangle-650x639.png\",\"datePublished\":\"2016-04-21T15:25:36+00:00\",\"dateModified\":\"2016-11-14T04:36:08+00:00\",\"author\":{\"@id\":\"https:\/\/condimentmarketing.com\/#\/schema\/person\/6131f3ebd8d0a0c69d54f66c18e7436e\"},\"breadcrumb\":{\"@id\":\"https:\/\/condimentmarketing.com\/food-product-positioning\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/condimentmarketing.com\/food-product-positioning\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/condimentmarketing.com\/food-product-positioning\/#primaryimage\",\"url\":\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/iron-triangle-650x639.png\",\"contentUrl\":\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/04\/iron-triangle-650x639.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/condimentmarketing.com\/food-product-positioning\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/condimentmarketing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visualize Food Product Positioning {Again}\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/condimentmarketing.com\/#website\",\"url\":\"https:\/\/condimentmarketing.com\/\",\"name\":\"The Condiment Marketing Co.\",\"description\":\"Denver Marketing Agency for Food Businesses\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/condimentmarketing.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/condimentmarketing.com\/#\/schema\/person\/6131f3ebd8d0a0c69d54f66c18e7436e\",\"name\":\"Sara Lancaster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/condimentmarketing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fd4bff01afe0fc059a22b731f154429f?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fd4bff01afe0fc059a22b731f154429f?s=96&d=identicon&r=g\",\"caption\":\"Sara Lancaster\"},\"description\":\"Sara is The Condiment Marketing Co.\u2019s founder and creative director. 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