{"id":556,"date":"2015-12-30T21:55:19","date_gmt":"2015-12-30T21:55:19","guid":{"rendered":"https:\/\/condimentmarketing.com\/?p=556"},"modified":"2016-09-06T15:29:04","modified_gmt":"2016-09-06T15:29:04","slug":"keyword-tips-for-your-food-website","status":"publish","type":"post","link":"https:\/\/condimentmarketing.com\/keyword-tips-for-your-food-website\/","title":{"rendered":"Keyword Tips for Your Food Website"},"content":{"rendered":"

Increasing traffic to your website starts with an understanding of keyword selection. To launch your food business website into the high ranks of the search engine results pages (we call them SERPs<\/em> in the biz), you need to choose your keywords wisely and incorporate them into your web content, including blog post titles, image tags, and sales copy.<\/p>\n

Short Tail Versus Long Tail<\/h2>\n

Keywords are based on the product or service you offer; however, as a\u00a0restaurant or food business, you cannot try to rank for \u201csteak\u201d just because it\u2019s your most popular menu item. \u201cSteak” is considered a short-tail keyword<\/em>, and it has two strikes against it for ranking purposes:<\/p>\n

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  1. It\u2019s far too competitive. You would be going up against purely informational websites with strong search engine positions.<\/li>\n
  2. \u201cSteak\u201d isn\u2019t a well-targeted keyword. People who use that term aren\u2019t looking for restaurants. They\u2019re probably searching for recipes or images.<\/li>\n<\/ol>\n

    A long-tail keyword<\/em> would be something like \u201csteak enchiladas in Denver.\u201d The specificity of the phrase will make it easier to rank for, and it’s more relevant to your business. Think about what will bring you sales, not basic information.<\/p>\n

    Where to Find Long-Tail Keyword Ideas<\/h2>\n

    The long-tail keyword possibilities are endless. You could likely come up with a good list on your own (that’s what Google wants you to do), but there are a few good–and free–keyword research tools, too. Here are our favorites.<\/p>\n