{"id":351,"date":"2014-12-01T07:00:34","date_gmt":"2014-12-01T07:00:34","guid":{"rendered":"https:\/\/condimentmarketing.com\/?p=351"},"modified":"2017-01-23T01:10:03","modified_gmt":"2017-01-23T01:10:03","slug":"10-holiday-marketing-ideas-gourmet-food-companies","status":"publish","type":"post","link":"https:\/\/condimentmarketing.com\/10-holiday-marketing-ideas-gourmet-food-companies\/","title":{"rendered":"10 Holiday Marketing Ideas for Gourmet Food Companies"},"content":{"rendered":"
‘Tis the season for holiday marketing! Food companies are presented with a great opportunity to showcase their product in a different light this time of year! Check out these 10 holiday\u00a0marketing ideas for gourmet food companies.<\/p>\n
Consumers will feel the holiday fatigue long before December 25, so be strategic and\u00a0creative to stand out from the crowd. Here are a few ideas…<\/p>\n
Think about what your target consumer is into and then research top selling items in that category. For instance, if your target consumers are home cooks, why not share a list of\u00a0new\u00a0foodie gifts with explanations of why you chose each item? And, of course, include your gourmet food item\u00a0on the gift list.<\/p>\n
A Santa hat or\u00a0a glass of egg nog Photoshopped on your Facebook profile images could go a long way. PicBadges<\/a> has a free Santa Hat image generator!<\/p>\n What better way to show thanks to your fans and to entice new subscribers than with a coupon? Free shipping! Buy one get one free! You’re competing with EVERY ONE this holiday season. Incentivize!<\/p>\n Invite your social media followers to tell you about their holiday favorites.<\/p>\n People do serious cooking during the holiday season. Load them up with festive recipes that feature your gourmet food items.<\/p>\n Put your gourmet food product in every kind of holiday scenario you can think of (in a gift basket, in a stocking, etc.), and get the camera out. Use these photos all over your blog and social media.<\/p>\n Animoto<\/a> has some simple holiday video options for even the novice video maker. Use video as an\u00a0opportunity to tell more of your company story<\/a>.<\/p>\n Now put all of your holiday\u00a0social media images, product pictures, recipes, and videos in one place — Pinterest!<\/p>\n The ideas will come easier and what you produce will be more memorable if it all ties into one consistent theme. Lindt Chocolate does a great job at this. Check out their Pinterest profile<\/a> to see how they play off of their tagline, “Mastering the Art of Chocolate.”<\/p>\n How do you market your gourmet food business during the holidays?<\/em><\/p>\n <\/p>\n4. Distribute\u00a0coupons.<\/h3>\n
5. Get your fans talking on social media.<\/h3>\n
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6.\u00a0Recipes! Recipes! Recipes!<\/h3>\n
7. \u00a0Take LOTS of timely photos.<\/h3>\n
8. Make a seasons greetings video.<\/h3>\n
9. Curate a holiday Pinterest board.<\/h3>\n
10. Create\u00a0a theme that ties it all together.<\/h3>\n