{"id":27311,"date":"2016-11-08T08:00:28","date_gmt":"2016-11-08T08:00:28","guid":{"rendered":"https:\/\/condimentmarketing.com\/?p=27311"},"modified":"2017-01-22T21:05:15","modified_gmt":"2017-01-22T21:05:15","slug":"how-not-to-approach-a-food-blogger","status":"publish","type":"post","link":"https:\/\/condimentmarketing.com\/how-not-to-approach-a-food-blogger\/","title":{"rendered":"How Not To Approach A Food Blogger (Part 2)"},"content":{"rendered":"<p>One of the best ways to grow your food business\u00a0is food blogger outreach.\u00a0Blogs are the third most influential digital resource used when making purchases, just behind retail and brand sites. (Source:\u00a0<a href=\"http:\/\/www.slideshare.net\/truthdefender\/technorati-2013-digital-influence-report\" target=\"_blank\">TechnoratiMedia<\/a>)<\/p>\n<p>There&#8217;s a right way and a wrong way to reach out to food bloggers. <a href=\"https:\/\/condimentmarketing.com\/pitch-blogger-part-1-many-parts\/\">In our\u00a0series of how NOT to pitch bloggers<\/a>, media, and influencers, here are a few more tips to help you create an on-going outreach campaign.<!--more--><\/p>\n<h3>Do Not Contact Out Them Of The Blue<\/h3>\n<p>You will get nowhere by asking a food blogger to review your product out of the blue.\u00a0It&#8217;s much better to take a personal approach to your outreach by creating a relationship with them.<\/p>\n<p>The good thing about bloggers is that they&#8217;re active on social media. Follow them, Tweet back and forth,\u00a0and actually read their blog posts and comment on them. The whole idea is for you to cultivate a relationship where they know who you are and what you represent <em>before<\/em> you reach out to them.<\/p>\n<h3>Do Not Pick Bloggers At Random<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-27537\" src=\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/11\/food-blogger-outreach-computer-300x200.jpg\" alt=\"food blogger outreach how to\" width=\"400\" height=\"266\" srcset=\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/11\/food-blogger-outreach-computer-300x200.jpg 300w, https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/11\/food-blogger-outreach-computer-610x406.jpg 610w, https:\/\/condimentmarketing.com\/wp-content\/uploads\/2016\/11\/food-blogger-outreach-computer.jpg 640w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>Most food bloggers write about food from a certain angle. That could be vegan\u00a0cuisine, street food, <a href=\"http:\/\/www.saucydipper.com\/\">sauces and dips<\/a>, or any other niche they choose.\u00a0Before you begin your food blogger outreach, do your homework and consider relevance. Don&#8217;t reach out to promote your new salsa\u00a0to someone who writes specifically about desserts. But if your salsa is to-die-for,\u00a0do reach out to a food blogger who mostly writes about Mexican cuisine.<\/p>\n<h3>Do Not Send Pointless Emails<\/h3>\n<p>Food bloggers get a ton of\u00a0emails just like yours every day. What makes you different? How can you stand out in a sea of products? Here are a few tips:<\/p>\n<ul>\n<li>Only send a press release as background information, not as the sole purpose of your email. Make your pitch clear in the body of the email. Don&#8217;t ask the blogger to work too hard.<\/li>\n<li>Address the blogger by name. If it looks like a mass email they&#8217;ll most likely delete it.<\/li>\n<li>Tell them why you reached out to them. Let them know you handpicked them and why. (This goes back to relevance.)<\/li>\n<li>Make sure your email isn&#8217;t vague or cryptic. Over on our food blog, Saucy Dipper, we once had someone pitch us where the email address, signature, and brand name didn&#8217;t match up. Bloggers don&#8217;t want to spend time deciphering your message.<\/li>\n<li>Come with ideas on what might work for their\u00a0blog. Provide opportunities for giveaways that would be of interest to their\u00a0readers, etc. You can&#8217;t expect them to do all the work.<\/li>\n<li>Discuss ways you could mutually benefit one another. No one wants to work for free.<\/li>\n<li>If the food blogger says no, don&#8217;t stress. Just because they don\u2019t want to work with you now doesn\u2019t mean they won\u2019t in the future.<\/li>\n<\/ul>\n<p>Cultivating relationships with food bloggers is an on-going effort but one that can be fun and rewarding. If done the right way, you\u2019ll find that creating a long-term <a href=\"https:\/\/condimentmarketing.com\/food-brand-food-blogger-guidelines\/\">relationship with food bloggers<\/a> will help you grow your business.<\/p>\n<p><em>Anyone out there have anything to add?<\/em> I&#8217;d love to hear some of your tips on what not to do with food blogger outreach!<\/p>\n<script type=\"text\/javascript\"> \r\nvar ceb = document.getElementsByClassName(\"ceb\");\r\nfor (bec = 0; bec < ceb.length; bec++) {\r\n    ceb[bec].style.display = \"none\";\r\n}\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>One of the best ways to grow your food business\u00a0is food blogger outreach.\u00a0Blogs are the third most influential digital resource used when making purchases, just behind retail and brand sites. (Source:\u00a0TechnoratiMedia) There&#8217;s a right way and a wrong way to reach out to food bloggers. In our\u00a0series of how NOT to pitch bloggers, media, and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[137,139],"tags":[319,39],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Not to Pitch a Food Blogger (Part 2) | The Condiment Marketing Co.<\/title>\n<meta name=\"description\" content=\"One of the best ways to grow your food business is through food blogger outreach. 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