{"id":25527,"date":"2016-03-01T00:23:05","date_gmt":"2016-03-01T00:23:05","guid":{"rendered":"https:\/\/condimentmarketing.com\/?p=455"},"modified":"2016-07-28T02:52:50","modified_gmt":"2016-07-28T02:52:50","slug":"seven-ways-to-spring-clean-your-marketing-pantry","status":"publish","type":"post","link":"https:\/\/condimentmarketing.com\/seven-ways-to-spring-clean-your-marketing-pantry\/","title":{"rendered":"Seven Ways to Spring Clean Your Marketing Pantry"},"content":{"rendered":"

It\u2019s easy to let things pile up and get dusty when you\u2019re a food business owner. Social media, website, and marketing materials can become outdated and tired while you\u2019re busy focusing on your products. The spring is a perfect time to declutter and make space for the busy sales seasons ahead. Use these seven methods to clean up your marketing pantry.<\/p>\n

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  1. Cull social media connections for irrelevant, stale, and inactive profiles. Try Twitter Karma<\/a> to unfollow inactive Twitter accounts. Create a Facebook list<\/a>\u00a0to organize pages you follow and want to interact with.<\/li>\n
  2. Read through every page of your website to make sure content is up to date and accurate.<\/li>\n
  3. Along those same lines, make sure every link works correctly. There are WordPress plugins and other tools to help you. Google \u201cbroken link checker\u201d for more info.<\/li>\n
  4. Did you know Google could penalize your site for not having a responsive website<\/a>? Maybe it\u2019s time for a new design.<\/li>\n
  5. Go through your email and get caught up on unread newsletters and articles. Get inspired!<\/li>\n
  6. Freshen up your marketing materials. Does your wording reflect where your business is today? Do you need new food photography?<\/li>\n
  7. Make a marketing to-do list. Get creative. Is there something new you can try? Read 56 Food Marketing Tactics<\/a> for ideas.<\/li>\n<\/ol>\n

    Happy cleaning!<\/p>\n