{"id":25510,"date":"2014-04-03T20:09:23","date_gmt":"2014-04-03T20:09:23","guid":{"rendered":"https:\/\/condimentmarketing.com\/?p=202"},"modified":"2016-11-14T03:25:05","modified_gmt":"2016-11-14T03:25:05","slug":"food-brand-food-blogger-guidelines","status":"publish","type":"post","link":"https:\/\/condimentmarketing.com\/food-brand-food-blogger-guidelines\/","title":{"rendered":"Food Brand, Food Blogger Relationship Guidelines"},"content":{"rendered":"<p>About to embark on a relationship with a food blogger? As a food company you&#8217;re responsible for more than you might think. Use this list to ensure you create a successful, long-lasting relationship with your new brand advocate.<!--more--><br \/>\n<a href=\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2014\/04\/food-blogger-food-brand-guidelines.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-233 alignright\" src=\"https:\/\/condimentmarketing.com\/wp-content\/uploads\/2014\/04\/food-blogger-food-brand-guidelines.jpg\" alt=\"how food brands should work with food bloggers\" width=\"338\" height=\"340\" \/><\/a><\/p>\n<ul>\n<li>Approach the blogger the way you would any business partner. Be clear about what you want to achieve in the partnership and be specific about why you think you are a match.<\/li>\n<li>Not all bloggers are motivated by coupons or a box of your most famous chocolates. Offer to compensate. $$$<\/li>\n<li>Before beginning any work, create a formal agreement that outlines expectations and deliverables. This should include a promotion calendar and payment details.<\/li>\n<li>Provide high-quality logo and professional-grade product photo files along with any brand guidelines that need to be followed <em>before<\/em> the blogger begins writing.<\/li>\n<li>Check-in periodically during the project and offer additional materials, if needed.<\/li>\n<li>If you&#8217;ve agreed that you will review any blog posts or social media posts before they are published, tread lightly. You need to trust the blogger&#8217;s expertise and allow them creative freedom. Edits should be limited to obvious typos and brand guideline violations.<\/li>\n<li>After the blogger writes about your product, spread the word on all your social media profiles.<\/li>\n<li>Respond to comments only if the commenter addresses you directly. Allow the blogger to manage reactions.<\/li>\n<li>If there&#8217;s a giveaway involved, send the prizes quickly. Follow up to make sure everyone has received what they need.<\/li>\n<li>Stay in touch with the blogger over the distance. You never know where the relationship may lead.<\/li>\n<\/ul>\n<p><em>What else should a company do when working with a food blogger? Share your ideas in the comments.<\/em><\/p>\n<script type=\"text\/javascript\"> \r\nvar ceb = document.getElementsByClassName(\"ceb\");\r\nfor (bec = 0; bec < ceb.length; bec++) {\r\n    ceb[bec].style.display = \"none\";\r\n}\r\n<\/script>","protected":false},"excerpt":{"rendered":"<p>About to embark on a relationship with a food blogger? As a food company you&#8217;re responsible for more than you might think. Use this list to ensure you create a successful, long-lasting relationship with your new brand advocate.<\/p>\n","protected":false},"author":3,"featured_media":27075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[139],"tags":[319,39],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Food Brand, Food Blogger Relationship Guidelines - The Condiment Marketing Co.<\/title>\n<meta name=\"description\" content=\"About to embark on a relationship with a food blogger? 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