{"id":25509,"date":"2017-06-21T17:05:13","date_gmt":"2017-06-21T17:05:13","guid":{"rendered":"https:\/\/condimentmarketing.com\/?p=442"},"modified":"2017-06-21T17:05:13","modified_gmt":"2017-06-21T17:05:13","slug":"food-copywriting-techniques","status":"publish","type":"post","link":"https:\/\/condimentmarketing.com\/food-copywriting-techniques\/","title":{"rendered":"Elevate Virtual Flavors With These Food Copywriting Techniques"},"content":{"rendered":"
“It tastes good!” “You want to eat this.” “World’s best!” “Like grandma used to make.”<\/p>\n
These and other clich\u00e9d food descriptions are boring and do nothing to describe your beloved food product or menu item.<\/p>\n
When enticing fans\u00a0to enjoy your food from a website, social media, catalog, or another marketing piece, don’t be boring<\/em>. Instead, try these copywriting techniques\u00a0and get the reader to experience the flavor!<\/p>\n Write like you talk. Use short sentences. Address your reader. Don’t be afraid to break a few grammar rules either…especially if your bad grammar is memorable.<\/p>\n Example: Hey, Colorado mustard lovers! Just in time for summer barbecuing season we’ve released our\u00a0fan-favorite sriracha-style mustard.<\/em><\/p>\n Great writing takes you to another place. Colorful copywriting establishes a scene and creates a picture in your mind.<\/p>\n Example:\u00a0Order two hand rolled steaming hot arborio rice spheres stuffed to perfection. One with carefully wilted spinach in a delicate cream sauce and the other with a classic combination of ground beef, peas, and decadently melted mozzarella cheese. Both topped with our house made<\/em> tomato-basil sauce.<\/em><\/p>\nConversational writing only.<\/h2>\n
Evoke an image. Include an image.<\/h2>\n