Twitter Brings Back the Exclamation Mark

Twitter Brings Back the Exclamation Mark

twitter-exclamation-markFor years I refused to incorporate the exclamation mark into my writing, unless it was on a birthday card. For some reason “Happy Birthday!” looks so much better than “Happy Birthday.

But in the last few months I’ve noticed that the pesky exclamation mark has made its way into my everyday writing. How could this be?

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9 Bright Ideas for Your Social Media Content

9 Bright Ideas for Your Social Media Content

No one cares about your breakfast and no one should ever know about your office gossip, at least not by way of your social media content.  If your business has social media accounts and you are looking for creative social media content ideas, don’t look to personal and possibly damaging aspects of your day to inform and entertain those in your social networks.  Instead, look to one of these nine bright idea starters to create your social media content.

1.    Read mainstream news and industry news online. If you find a unique or informative article, shrink the link and post it to Twitter or Facebook. Read More »

Social Media Dictionary for Small Businesses

Social Media Dictionary for Small Businesses

Last month we focused on newsletter writing for small businesses, and this month we will focus on social media content writing for small businesses. To get started, it’s important to understand the jargon. Consider this your social media dictionary …
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Managing Your Twitter Business Account

Managing Your Twitter Business Account

When your Twitter account isn’t for you personally, but rather for a business, the writing can get a little tricky. To develop a “voice” for a Twitter business account, consider some of the following ideas.

Decide On Your Company’s Twitter Personality.

Are you a respected resource providing tips and speaking in a formal tone? Are you funny and edgy trying to get others to like you in a “friend” kind of way? Are you planting little pockets of sunshine everywhere to impress your customers and network with colleagues? Decide on your voice and stick to it regardless of who does the writing.

Remember Your Style Guide.

Like with all communications, you need to stay close to your brand by following a style guide. While Twitter doesn’t allow you to write perfectly or even great, you can still write like a human. Make sure everyone who Tweets follows your company’s style preferences.

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The Ethics of Ghost Tweeting

The Ethics of Ghost Tweeting

The New York Times published an article about celebrities and politicians who ask staff or hire writers to manage their Twitter accounts. The article mentioned that Britney Spears, 50 Cent, and even Alltop.com chief executive Guy Kawasaki rely on hired Twitterers.

The reality is that ghost Tweeting is not new. From the start of Twitter, busy professionals have relied on others to update their streams with novel and inspiring ideas and links.

Yes, Twitter is about building relationships, learning, and entertainment, but let’s be honest here, it’s about marketing too. Where there is marketing there is a copywriter, right?

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