In the last post, I left off talking about buckets in social media planning. A bucket holds everything that will go into achieving a single objective including the places you will hang out within social media (e.g., Facebook) and the tasks you complete within those accounts.
Fifth, decide who and for how much time
Maybe you are the person who spends 30 minutes every morning on social media or maybe you have several people in the office responsible for monitoring your social media accounts every day, all day. Whatever the case, keep it consistent. An abandoned Facebook fan page will have the opposite impact you are looking for. Read More »
If your business wants to incorporate social media into its marketing mix, then it must come up with a plan. All effective marketing is backed by a plan.
Do you have a social media marketing plan?
First, decide on your goal. Think about your mission statement. What is the one thing your business hopes to accomplish? Take that idea and pull it into social media. For instance, I want to help small businesses create killer web content. Using social media, I connect with small business owners to offer marketing ideas and my services. Read More »
After meeting Sarah Bush of Make Great Stuff at a networking event and spending a couple of weeks participating in her famous 20-Minute Club, I begged to interview her on how she uses social media to promote her creative workshops. I actually asked Sarah very coolly for the interview, but if she would’ve said no, I was prepared to beg. She’s that good at marketing her work.
If you use social media to promote your business or your creative work, I strongly encourage you to read on. Sarah shares many tips and insights into how to make the social media machine work. Grab your notebooks. This stuff is gold! Read More »
Are you a Twitter jerk?
You know, are you one of those people who look down your nose at people who enjoy social media?
Not sure? Well, have you ever said: “I don’t understand it. Twitter is for people with too much time on their hands.”
If so, then you just might be a jerk. Maybe it’s time to stop judging and instead learn how Twitter works and how the site might benefit you. Read More »
Keeping up with your social media accounts is no easy task, especially when you have a business to run. If you are on the fence about hiring a social media content writer, consider these seven reasons why you should.
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