Let’s not sugar coat this. Your food business needs to be on Pinterest.
More people share content on Pinterest than they do on email. Top that with the fact that 57% of Pinterest users pin, re-pin, and interact with food-related content.
Convinced? Good. Read More »
It looks as though Google+ is here to stay, at least for the near future. Specialty food brands have a real opportunity to spread their brand on the web if they dig into it. Don’t believe me? Then keep reading. Read More »
Last week I talked about how even cranky executives can’t resist a picture of a cute animal on your Facebook page. Well, now I’m here to remind you that cute toddlers will help you to get clicks and comments on social media, too.
There is a fine line, though. Don’t post too many pictures and videos of your own kid. Unless your child has the most amazing chubby cheeks and musical talent, then it’s ok.
Post a picture of a cute animal to your social media accounts. Better yet, post a picture of a cute animal to your blog and tease people to your blog through provocative or fun social media posts. People will click. Even the grumpiest of executives can’t resist a cuddly bear.
[Photo: Brown bear at the Denver Zoo. Photo courtesy of ME. It’s a Sara Lancaster original.]
What do you think of websites with these features?
If you are anything like me and my graphic designer friend Anna Schmohe of Studio Schmo, then you probably believe that black backgrounds, endless paragraphs, and pointless headlines are wrong! You probably also believe that web content and web design are integrally linked. You can’t succeed online unless you succeed at both writing and design.