Social media does not typically act as a huge sales driver. It is, however, a great way to reinforce your brand, look big, and stay top of mind among customers. The key is to not take yourself so seriously. Social media should be easy.
So how do you do this? Here are our top five tips to get you comfortable. Read More »
Two months before it’s 5th anniversary, Instagram launched Instagram Stories, a photo-blogging platform that lets users post photos and videos that disappear after 24 hours. Sound familiar? Like Snapchat Stories, Instagram Stories are sequential and tell a “story” over the course of a day. Read More »
You already know that marketers insist a food business clobber social media. These 10 social media stats prove it.
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Once upon a time in the not too distant past, people researched restaurants by leafing through a 10 pound book called the Yellow Pages. They got recommendations from a friend over a cup of coffee. Phones were attached to walls, computers were used for processing words, and spinach dip was all the rage. It’s true. Go to the library and look it up. Fast forward a few years to the age of the internet. The best way for customers to learn about a new restaurant in the area was to Google it. Restaurant websites and online directories held all of the answers to “where should we eat tonight?” Then came social media marketing and the game changed.
It’s not enough for a gourmet food business to simply create a Facebook page, post to it periodically, and then expect success. It’s about creating a page with a strategy behind it, and creating a strategy that gets you engagement and customers. Instead of giving you yet another list of generic Facebook marketing tips, let’s look at some successful Facebook food marketing examples.