How to Get Employees and Fans to Create Content for You

How to Get Employees and Fans to Create Content for You

You get employees and fans to create content with what’s known as “cooperative content,” and it may seem too good to be true, but it’s not!

Here’s the basic idea: By combining company-created content with employee and customer-generated reviews, stories, photos, etc., you increase the amount of content you’re able to publish and build a stronger, more loyal brand community in the process.

But can you really trust non-marketers to create content? YES!
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