Getting someone to click on your link and read your content is at the crux of any content marketing effort. That’s why good headlines are something to be admired. They are something to study.
Headline Example #1: Giant Snails Found In Texas, But Don’t Freak Out
Well, I wasn’t going to freak out, but now that you mentioned it I might! I’m intrigued by this headline – not only because it appeared on Time.com – but because it’s so specific and conversational. This sounds like something I would say to my friend.
Headline Example #2: 20 Years Ago, Tupac Broke Through
How is it possible that 20 years have passed since “Keep Ya Head Up”? I clicked on this NPR link because my college friends and I spent many-a-night with Tupac in the background. Those are some powerful memories. Read More »