How and Why to Do In-Store Food Sampling

How and Why to Do In-Store Food Sampling

When you have a food business, you know that one of the best ways to get people to buy your product is to taste it. Most food brands, big and small, sample product in retail stores. It does take time and money, but in-store food sampling can also be an effective way to boost sales. Read More »

Pieces of the Pricing Puzzle: The Breakeven Point

Pieces of the Pricing Puzzle: The Breakeven Point

This is a guest post by Caroline Wood of the Ingredients in Business out of Canberra, Australia.

There are lots of pieces you have to put together to get your pricing right for your food products; knowing where you fit in the market, what your competitors are doing and of course covering your costs. You may be tearing your hair out putting all these elements together to make a profit, especially as they all interact. Read More »