What Makes Your Food Brand Different?

What Makes Your Food Brand Different?

Are you thinking that your ingredients and packaging are the only things that make your food brand different?

Well, you are wrong.

Your unique selling position goes much deeper than the tangible, and it’s critical you identify what makes you different and communicate that in everything you do — even in the pieces you can’t smell and taste. It’s your difference that will help consumers hang on to your brand over time.

Now that you know, here’s how to get started on revealing your food brand’s uniqueness. Read More »

3 Food Marketing Tips from Attorney Justin Prochnow

3 Food Marketing Tips from Attorney Justin Prochnow

Attorney Justin Prochnow of Greenberg Traurig, LLP in Denver graciously shared his time with us here at The Condiment Marketing Co. to describe some food marketing guidelines and appropriate health claims food brands need to understand. He also explained three things a food company can and should do to avoid the pitfalls. Read More »

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