Social Media Answers the Question “Where Should We Eat Tonight?”

Social Media Answers the Question “Where Should We Eat Tonight?”

Once upon a time in the not too distant past, people researched restaurants by leafing through a 10 pound book called the Yellow Pages. They got recommendations from a friend over a cup of coffee. Phones were attached to walls, computers were used for processing words, and spinach dip was all the rage. It’s true. Go to the library and look it up. Fast forward a few years to the age of the internet. The best way for customers to learn about a new restaurant in the area was to Google it. Restaurant websites and online directories held all of the answers to “where should we eat tonight?” Then came social media marketing and the game changed.

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The Problem with “Mompreneur”

The Problem with “Mompreneur”

I am a woman, a mom, and the former owner of a small, specialty food business. Many of my friends are business owners in the artisan, craft food community in Denver. A lot of them are women, and some of them are also moms. Read More »

Food Marketing Examples From Facebook

Food Marketing Examples From Facebook

It’s not enough for a gourmet food business to simply create a Facebook page, post to it periodically, and then expect success. It’s about creating a page with a strategy behind it, and creating a strategy that gets you engagement and customers. Instead of giving you yet another list of generic Facebook marketing tips, let’s look at some successful Facebook food marketing examples.

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Food Product Launch Party Tips

Food Product Launch Party Tips

Hosting a product launch party is a great way to get some press, show appreciation to your supporters, and create buzz around your food business. 

It’s up to you how extravagant of a party you want to host. A party with 100 of your closest friends and other industry folks Read More »

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