How to Get Employees and Fans to Create Content for You

How to Get Employees and Fans to Create Content for You

You get employees and fans to create content with what’s known as “cooperative content,” and it may seem too good to be true, but it’s not!

Here’s the basic idea: By combining company-created content with employee and customer-generated reviews, stories, photos, etc., you increase the amount of content you’re able to publish and build a stronger, more loyal brand community in the process.

But can you really trust non-marketers to create content? YES!
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Who Liked Your Indie Food Product First?

Who Liked Your Indie Food Product First?

A small specialty food brand is much like a small indie music band. The artisan food producer doesn’t have distribution with a big retailer, and the indie rock band hasn’t signed on with a big record label. Both likely started creating in their  home…or garage.

What is most intriguing is how  fans of indie food behave so much like fans of indie music. Read More »

56 Food Marketing Tactics

56 Food Marketing Tactics

Not all of the following food marketing tactics will be right for your business, but they’re certainly worth considering. We recommend you sit down and think about your goals first. Then, once you know what you want to accomplish, incorporate your style into the right tactics.

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