My favorite scene in the movie Elf features Will Ferrell walking into a coffee shop saying, “You did it! Congratulations. World’s best cup of coffee. Great job everybody. It’s great to meet you!”

Check it out…

The “world’s best cup of coffee” and the “world’s best newsletter” may be built on dreams, but isn’t business success built on dreams? Reach for the top. We want to help get you there with these six newsletter writing tips.

1. Provide value.

Make sure the reader gets something in every issue. Provide valuable information, interesting insights, coupons, advice, and free stuff!

2. Don’t talk about yourself so much.

Talk less about you and more about your readers. Success stories, Q&A’s, and feature stories about your clients impress everyone.

3. Write about what they want to read.

Get inside your readers mind. What do they want to get out of your relationship? Look at blog comments and your social media accounts to learn.

4. Don’t waste your breath.

Keep articles short, keep paragraphs short, and keep sentences short. Break up text with bullets and bold formatting.

5. Professional design and pictures.

We all like to look at pretty things. Hire a professional graphic designer to create a newsletter template and incorporate images into every newsletter issue.

6. Don’t copy your competitors.

Why would you want to do everything like the guy down the street? Shouldn’t you be doing it better?

It’s okay to look at other newsletters and mimic what you like, but be different. Newsletter writing should set you apart, not make you look exactly the same.

Sara Lancaster

About Sara Lancaster

Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.