Most small businesses need a page devoted to frequently asked questions on their website. The questions you list should be the questions your customers commonly ask (obviously), but if you’re just starting out, then you might know what questions your typical customer will ask.

If that’s your case, start out with the 10 questions below and update the FAQs when appropriate.

But before you do anything, you first need to understand the purpose of an FAQ page, which is three parts: 1) Save your breath by not answering the same question over and over again; 2) Build trust with the consumer; and 3) Overcome objections your ideal client may have.

10 Questions to Include on Your FAQ Page

1. What does COMPANY NAME do exactly?

2. Where does the name for your company originate?

3. Where is COMPANY NAME located?

4. Who do I talk to if I have a problem or question?

5. How much do PRODUCTS/SERVICES cost?

6. Do you ever offer sales or discounts?

7. How long will it take to get my PRODUCT/SERVICE?

8. Does COMPANY NAME have a refund or return policy?

9. Where can I find customer reviews or testimonials?

10. What is the COMPANY NAME privacy policy?

Sara Lancaster

About Sara Lancaster

Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.