Privacy Policy and Terms and Conditions for Your Website

Privacy Policy and Terms and Conditions for Your Website

Not long ago we blogged about all the pages you need on your website including a privacy policy and a terms and conditions page. These two pages not only protect you from certain legal liabilities, but they also are helpful in earning trust from your website visitors and credibility from a search engine optimization perspective.

Privacy policies are a necessity, especially if you are asking for email addresses anywhere on your site.

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When Testimonials Hurt Your Online Image

When Testimonials Hurt Your Online Image

If you are considering writing fake testimonials for your Web content or marketing materials, I have a small piece of advice for you. Don’t do it.

You might think that by adding pictures and names that the testimonials will look legitimate, but they won’t. A fake testimonial is easily spotted.

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Earn Trust With Quality Online Content

Earn Trust With Quality Online Content

In August 2009, Wikipedia said there was 109.5 million Web sites in operation. That means you need to separate your Web site apart from 109,499,999 other sites.

Since 99% of these sites have NOTHING in common with yours, there are some aspects you don’t need to give any thought. But as far as that 1% goes, there is one thing you can do from the very start that will set you apart. Build trust!

Here are five ways you can earn the trust of your Web site visitors.

#1 Create a News Page

A section of your Web site should be devoted to press releases, articles, and links to other valuable resources. This could be a blog or a Web page, whichever option works best for you. Not only is this beneficial for your search engine optimization strategy, but it adds value to your site and gives your visitors something to read and learn from.

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Choosing the Right Pages for Your Web Site

Choosing the Right Pages for Your Web Site

Written content is the most important aspect of your Web site. Before you hire a Web site designer or programmer, consider your goals for a Web site and the kind of content you will need on your site to reach those goals.

For example, is your goal to sell more products on your site? Is your goal to simply provide driving directions to your office? Or, is your goal to create a Web site that has a high volume of visitors so you can earn advertising revenue?

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What Your Birthday Cake and Your Case Study Do Not Have in Common

What Your Birthday Cake and Your Case Study Do Not Have in Common

Your birthday is all about you.

And the cake your loved ones buy is all about you too. For example, your cake is your favorite flavor. Your birthday cake has candles to represent each year of your life.  You get to eat the first piece and while everyone eats their piece, they think of you and how much they love you.

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Seven More Down and Dirty Web Content Writing Tips

Seven More Down and Dirty Web Content Writing Tips

You may recall our previous post about Web content writing, Seven Tips for Better Web Site Content, where I talked about seven general concepts in writing Web content. Well, today I’m going to add to that list of Web content writing tips with seven more.

These are the same tips I share with clients when I first begin working on either new Web content or re-written Web content for their sites. I use these as guidelines and I hope you will see the benefit in these tips too.

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