Did I get your attention with this dramatic headline?
Good. Turns out the following five errors may not ruin your business, but they certainly won’t help your business or your brand.
1. Broken links
Before publishing a page or a post on your site, always test the links to make sure they work. Additionally, run a link check on your site every month. I rely on the Xenu’s Link Sleuth to tell me about my broken links. Broken links can hurt your SEO ranking and create a poor user experience. Read More »
When speaking in public, when writing a blog post, when writing a Tweet YOU have six seconds to catch the audience’s attention.
I’ve seen this number quoted as fact in several places including Daily Blog Tips, but I don’t think we need a statistic to prove the point. Just look at all the microblogs cropping up to see that readers appreciate quick snippets of info. With a microblog there’s no commitment necessary. Instead, we can be entertained and informed in a quick bit of time. Read More »
A web developer and a web copywriter typically have their own unique skill sets. A developer will be great with code, while a copywriter has a way with words. In some situations, you can find a web professional who handles all aspects of website creation, but usually, that’s not the case.
This means you will need to provide web content to your developer. Here are some of the common issues that arise when providing the copy. Read More »
Check out this list of definitions relating to search engine optimization (SEO).
Alt tags – Descriptive, keyword rich text descriptions for non-textual elements, e.g. photos and graphics. Placed within the HTML of a web page.
Analytics – Tools that allow you to assess your website visitors by number, location, traffic sources, and much, much more. Popular analytics tools include Google Analytics, StatCounter, CoreMetrics, and Omniture. Read More »
In real estate sales, curb appeal is crucial. The square footage of the home, the refinished kitchen, and the school district may be great sellers, but if the paint is peeling and the sidewalk is overtaken with weeds, few potential buyers will take the time go inside, let alone make an offer.
The same goes for your website content. Read More »
I know, I know, it’s a little late for New Year’s resolutions, but this post has been rolling around in my head for a few weeks. Since January is typically the time we all re-evaluate our business goals and marketing plans for the year, I figure it’s better late than never.
As you gear up for the best-year-ever, consider how your marketing copy can boost your business. Take these three resolutions to heart.
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