Once upon a time in the not too distant past, people researched restaurants by leafing through a 10 pound book called the Yellow Pages. They got recommendations from a friend over a cup of coffee. Phones were attached to walls, computers were used for processing words, and spinach dip was all the rage. It’s true. Go to the library and look it up. Fast forward a few years to the age of the internet. The best way for customers to learn about a new restaurant in the area was to Google it. Restaurant websites and online directories held all of the answers to “where should we eat tonight?” Then came social media marketing and the game changed.
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It’s not enough for a gourmet food business to simply create a Facebook page, post to it periodically, and then expect success. It’s about creating a page with a strategy behind it, and creating a strategy that gets you engagement and customers. Instead of giving you yet another list of generic Facebook marketing tips, let’s look at some successful Facebook food marketing examples.
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I don’t want to name any names, but I may be talking to you…because we’ve all done it. You know, scheduled a post for your company Twitter page, and then laying in bed all groggy-eyed scrolling through your feed avoiding the imminent start to your day, and, oh, what’s that? That’s a post about my biz. I think I’ll click the heart for that one.
While favoriting you own Twitter post won’t break the internet or keep you from getting customers, it does provoke an eye roll from people who notice. Of course, you like the post. You posted it!
Stop it.
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The answer to this question is fairly straightforward: Yes, a food business can find success on LinkedIn if…
- You focus on creating business relationships, not selling your product to individual consumers.
- You don’t half-ass it.
To “succeed” on any social media platform, you need to use the tool consistently and in a social way. Not a sales-y way. It’s about building relationships with professional people you jive with. Read More »
Stuck for ideas on what to post to your Facebook, Instagram, Pinterest, and Twitter profiles? Get wordy!
Surely you have noticed food-related word graphics (namely memes, cartoons, and quotes) in your Facebook stream on a regular basis. Read More »
We’ve already shared our big long list of social media sites for food businesses, and our list of tips for choosing the right social media accounts for your business. Today, we look at the pros and cons of some of the bigger social media sites for your food business. Read More »
