You have the world’s best hot sauce. Your customers are loyal and enthusiastic, and you’re ready to see it on the shelves of a retail store. Retailers will eventually seek you out, but for now, it’s up to you to find and convince them to buy your product. The secret to getting your first retailer is to do your research and be prepared. Read More »
First, let us say, HAPPY NEW YEAR! 2016 is here, and we’ve got our eyes on some outstanding marketing results this year. We hope the same for you, too. That’s why we want to talk to you about marketing strategy. You know, that thing marketing experts preach about, but very few food makers actually create.
We’re going to make it easy for you by giving you three easy steps that will allow you to create a reasonable marketing strategy in just 15 minutes. Are you with us? Read More »
Getting your product into a food or drink meal kit or snack box is a great way to introduce your biz to new customers. What’s better than getting a box of awesome new foods and drinks on your doorstep every month? That’s a win for your brand.
Here is our list of the top food and drink subscription boxes, with our favorites hyperlinked. Read More »
“Have you thought about trying to get your product into Whole Foods?”
–Every single person that’s crossed your path since starting your food business
Of course you have. Getting on the shelves of Whole Foods is considered to be a huge accomplishment for any business. It’s legitimizing, and it’s a rare opportunity to introduce your product to an engaged customer base on a larger (and potentially national) scale. Whole Foods makes a point of carrying products from small, local producers.
It’s wise to ask what people think of your food product. Focus groups, farmers markets, sampling events, industry events, food critics/bloggers, and one-on-one meetings with grocery buyers are all opportunities to get food product feedback. Read More »
You put time, energy, and love into your specialty food product. Your mom is a huge fan. Your friends rave about it. Then, amazingly, people you don’t know started telling their friends that it’s the best jam/pickle/caramel they’ve ever had. You know it’s the best, you’re ready to spread the word, and winning a food award can help you do that. Read More »