Not all of the following food marketing tactics will be right for your business, but they’re certainly worth considering. We recommend you sit down and think about your goals first. Then, once you know what you want to accomplish, incorporate your style into the right tactics.
Attorney Justin Prochnow of Greenberg Traurig, LLP in Denver graciously shared his time with us here at The Condiment Marketing Co. to describe some food marketing guidelines and appropriate health claims food brands need to understand. He also explained three things a food company can and should do to avoid the pitfalls. Read More »
Specialty food makers could certainly learn valuable lessons by watching ABC’s Shark Tank, especially when it comes to telling a food business’s story. Even if you aren’t seeking funding from celebrity investors (a/k/a “the sharks”), your ability to speak quickly and clearly about the business will assist in making the sale.
Doesn’t matter if you’re talking to consumers, retailers, or strategic partners. You’ve got less than a minute to create impact. Read More »
The 2013 Condiment Marketing Survey is now closed. To be the first to see the report (a mid-December release), please sign up for our newsletter.
The bottle here is empty. Clear glass. A generic cork stopper. I’m not saying the bottle isn’t awesome. I’m saying the bottle is missing a few things.
That’s exactly how it is for specialty food companies that market their product in a vacuum. Read More »