With the launch of our new website recently, we published a food marketing dictionary. The dictionary is complete with all the terms and definitions you’ll need to know when running a food business, some of which are specific to what we do here at The Condiment Marketing Co. Read More »
The simple definition of food is “the things that people and animals eat,” but that word is flavorless. (See what I did there?) You want to stand out and be engaging and interesting to read. To keep your marketing writing fresh, use these food and food-related words (verbs, synonyms, and adjectives, etc.) to convey your meaning to customers. Read More »
Once upon a time in the not too distant past, people researched restaurants by leafing through a 10 pound book called the Yellow Pages. They got recommendations from a friend over a cup of coffee. Phones were attached to walls, computers were used for processing words, and spinach dip was all the rage. It’s true. Go to the library and look it up. Fast forward a few years to the age of the internet. The best way for customers to learn about a new restaurant in the area was to Google it. Restaurant websites and online directories held all of the answers to “where should we eat tonight?” Then came social media marketing and the game changed.
On August 1, we released our brand spanking new marketing package called the Food Marketing Essentials Kit, which is designed for independent food/beverage makers, cottage food companies, startups, and entrepreneurs who want professional marketing help but don’t need a full-service marketing agency. Read More »
According to the Federal Trade Commission (FTC), a website, social media profiles, images, and all other marketing materials are an extension of a product label. That means any health claim you make, anywhere in your marketing, must be 100% accurate or you can expect to be held accountable. Read More »
In our ebook, Make Your Food Biz Look BIG, we outline the typical stages of business for food companies and then assign marketing tasks to each stage of business. The idea is to help you see where you should focus your energy at various stages of the game — the food biz game that is. Read More »