New Marketing Package for Cottage and Small Food Businesses

New Marketing Package for Cottage and Small Food Businesses

On August 1, we released our brand spanking new marketing package called the Food Marketing Essentials Kit, which is designed for independent food/beverage makers, cottage food companies, startups, and entrepreneurs who want professional marketing help but don’t need a full-service marketing agency. Read More »

The Problem with “Mompreneur”

The Problem with “Mompreneur”

I am a woman, a mom, and the former owner of a small, specialty food business. Many of my friends are business owners in the artisan, craft food community in Denver. A lot of them are women, and some of them are also moms. Read More »

Food Marketing Examples From Facebook

Food Marketing Examples From Facebook

It’s not enough for a gourmet food business to simply create a Facebook page, post to it periodically, and then expect success. It’s about creating a page with a strategy behind it, and creating a strategy that gets you engagement and customers. Instead of giving you yet another list of generic Facebook marketing tips, let’s look at some successful Facebook food marketing examples.

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Case Study: Highlands Tackles Content

Case Study: Highlands Tackles Content

About two years ago, The Highlands Company came to The Condiment Marketing Co. (formerly No. 2 Pen), to discuss the possible ways to communicate with their 300+ affiliated consultants. Having known the folks at The Highlands Company for several years, we jumped at the opportunity to work with such a reputable organization that does such great work! While we typically work with food-focused companies, many of our clients fall outside the food/beverage industries. We enjoy the variety. Below is our career marketing case study for The Highlands Company.

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