Show your customers and website visitors that you’re thinking of them. I’m not talking about chocolates and candy hearts. I’m talking about sprucing up your web content.
Here are seven simple ways you can love your customers with words.
1. Talk to your customers.
Write in the first person. Write conversational web content.
2. Get personal.
Include testimonials, case studies, office video tours, photo galleries, free resources, and detailed company histories on your site so that visitors can get to know the people at your business.
3. Give answers.
Acknowledge customer challenges and give solutions to those challenges. How will you make their lives easier?
4. Stay current.
Change the copyright year in the footer. Freshen up your blog with a new post. Remind your customers that you’re open for business and that you’d love to do business with them.
5. Let’s go!
Incite action. Use the active voice in your headlines and body copy. Begin headlines and sub-heads with an action verb whenever it makes sense.
6. Make it easy.
Let your customers scan content. Don’t make them work to find information. Put your contact information in the site header and include sub-headings and bullet lists in your content.
7. Give your customers loveable content.
Use your website and blog to spoil your customers. Give them useful articles, funny videos, educational how-to’s, and coupons or deals that only they can get. If your website could hug, it would look like this.
How else can you prove your love for your customers?
About Sara Lancaster
Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.
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