Today’s press releases are just as important (if not more important) for your online presence as they are for creating awareness for your business within traditional media. With the evolution of the digital age, it’s time to rethink how you distribute press releases.

Create a News Section on your own Web site
Add your press releases to your own Web site. Not only is this great for adding valuable content to your Web site, but it gives your site a little bit of credibility too. If a potential customer or even a member of the media visits your site, they are likely to view these pages as less biased and less like your typical marketing copy.

Think of bloggers as journalists too
In addition to all of the magazines and newspapers of the world, there are hundreds of thousands of blogs out there (some of which have large readerships) that would love to see your press release. Research the blog world and send your press releases to pertinent bloggers, just like you would a typical journalist. Like always, only send well-written press releases. Also, only send releases or personalized e-mails with news ideas that fit the theme of the blog.

Distribute your press release online
Submit your press release to online distributors like  PRWeb or PR Leap, for example. Not only do journalists scour the Web for news, but so do all Internet users. With a press release available online, you not only reach traditional news sources but you also reach Joe, your every day news seeker. In fact, if your release is valuable enough you may even see it show up on the news pages of Google and Yahoo! for everyone to read.

Just like with other link building practices, online press release distribution is a great way to get high-quality links leading back to your Web site. The more links you have to your company’s Web site the higher the ranking you will have in search engine results.

About Sara Lancaster

Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.