Company History Timeline Examples

Company History Timeline Examples

Timelines are popular among companies who post their history online and for good reason. Timelines provide a logical, clean way to tell your story. Check out these examples for inspiration on your own. (Click the company name for a link to the actual timeline.) Read More »

How Magazines Fail at the Online Experience

How Magazines Fail at the Online Experience

No one judges you for caring about the latest celebrity scandal. But if you’re like me, you judge popular magazines for creating unpleasant online experiences. Who wants to deal with all those extra bells and whistles on the page when there is gossip to read?

Below are some of the ways that magazines could improve. Business owners take heed: You should do the same.

Make it quick.

Experts say a site should load in four seconds or less. If it doesn’t, you’ll lose visitors fast.

I waited 17 seconds for this Esquire article to load. Maybe it was the six banner ads and the video that automatically loaded on the page that created the delay.

four second load time on site

Speaking of videos… Read More »

Pledge: Spare the Web from Haphazard Copy and Design {IMAGE}

Pledge: Spare the Web from Haphazard Copy and Design {IMAGE}

What do you think of websites with these features?

  • White text on black background
  • Super long paragraphs with no real point
  • Pictures that don’t match headlines

If you are anything like me and my graphic designer friend Anna Schmohe of Studio Schmo, then you probably believe that black backgrounds, endless paragraphs, and pointless headlines are wrong! You probably also believe that web content and web design are integrally linked. You can’t succeed online unless you succeed at both writing and design.

Read More »

My Web Designer Says My Web Content Sucks. Now What?

My Web Designer Says My Web Content Sucks. Now What?

Many website owners approach us after their web designer tells them they need to hire a copywriter. At this point, one of two things has happened.

1) The site has been designed and the designer is patiently (or not so patiently) waiting for the words to fill in the blanks.

2) The owner of the site wrote the copy and the designer had to be brave and say that the writing stinks. Read More »

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