Essential Questions for Your FAQ Page

Essential Questions for Your FAQ Page

Most small businesses need a page devoted to frequently asked questions on their website. The questions you list should be the questions your customers commonly ask (obviously), but if you’re just starting out, then you might know what questions your typical customer will ask.

If that’s your case, start out with the 10 questions below and update the FAQs when appropriate. Read More »

You Have Six Seconds to Catch Their Attention

You Have Six Seconds to Catch Their Attention

When speaking in public, when writing a blog post, when writing a Tweet YOU have six seconds to catch the audience’s attention.

I’ve seen this number quoted as fact in several places including Daily Blog Tips, but I don’t think we need a statistic to prove the point. Just look at all the microblogs cropping up to see that readers appreciate quick snippets of info. With a microblog there’s no commitment necessary. Instead, we can be entertained and informed in a quick bit of time. Read More »

Choosing the Right Pages for Your Web Site

Choosing the Right Pages for Your Web Site

Written content is the most important aspect of your Web site. Before you hire a Web site designer or programmer, consider your goals for a Web site and the kind of content you will need on your site to reach those goals.

For example, is your goal to sell more products on your site? Is your goal to simply provide driving directions to your office? Or, is your goal to create a Web site that has a high volume of visitors so you can earn advertising revenue?

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Seven More Down and Dirty Web Content Writing Tips

Seven More Down and Dirty Web Content Writing Tips

You may recall our previous post about Web content writing, Seven Tips for Better Web Site Content, where I talked about seven general concepts in writing Web content. Well, today I’m going to add to that list of Web content writing tips with seven more.

These are the same tips I share with clients when I first begin working on either new Web content or re-written Web content for their sites. I use these as guidelines and I hope you will see the benefit in these tips too.

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Seven Tips for Better Web Site Content

Seven Tips for Better Web Site Content

Write what your clients want, make the search engines find you, and more.

Tip one – Need vs. want
Many businesses fill the pages of their Web site with what they think their visitors need to know, but rarely do businesses think about what the visitors actually want to know. Step back and review the basics: Can the customer easily contact you? Are the services, products, and prices readily found? Does your Web site copy actually say something or does it just talk about how great you are?

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