“It tastes good!” “You want to eat this.” “World’s best!” “Like grandma used to make.”
These and other clichéd food descriptions are boring and do nothing to describe your beloved food product or menu item.
When enticing fans to enjoy your food from a website, social media, catalog, or another marketing piece, don’t be boring. Instead, try these copywriting techniques and get the reader to experience the flavor! Read More »
Web Content Tip #1 – Add your phone number to your header. Make it easy for potential customers to contact you. Very easy.
Web Content Tip #2 – Include a mailing address on your contact page, post your picture on the about page, and publish real testimonials throughout the site. All of these items will help your visitors to trust you.
Web Content Tip #3 – Start most of your sentences with “you” or active verbs.
Web Content Tip #4 – Have a link to your home page and contact page in the navigation bar. Keep your navigation bar consistent throughout your website.
Web Content Tip #5 – Every important page needs a creative headline that addresses the reader’s problem. Don’t say “Home” on your home page. Say something more intriguing like, “Your Source for Sunshine When There Is None.” Read More »
Getting someone to click on your link and read your content is at the crux of any content marketing effort. That’s why good headlines are something to be admired. They are something to study.
Headline Example #1: Giant Snails Found In Texas, But Don’t Freak Out
Well, I wasn’t going to freak out, but now that you mentioned it I might! I’m intrigued by this headline – not only because it appeared on Time.com – but because it’s so specific and conversational. This sounds like something I would say to my friend.
Headline Example #2: 20 Years Ago, Tupac Broke Through
How is it possible that 20 years have passed since “Keep Ya Head Up”? I clicked on this NPR link because my college friends and I spent many-a-night with Tupac in the background. Those are some powerful memories. Read More »
Yes, I called you lazy. Rude, I know, but I don’t mean it that way. You’re running a business. You have a life! It’s only normal that you’d let your blog sit idle from time to time.
Ideally, though, you wouldn’t ignore your blog. Ideally, you’d find some easy content to at least keep things going. A reguarly updated blog proves to your customers that you are open for business. It also helps to increase your search engine traffic, even if it’s only little bits of new traffic at a time.
Next time you’re tempted to let your blog sit idle, don’t. Instead, check out and use some of these free and easy blog content ideas. Read More »
There’s no one way to write an about page, as you may have seen in my previous post about the Great About Page Debate. However, there are few steps you can take to cover the essentials.
Step 1: Describe your business in one sentence and then again in one paragraph.
We ask all clients to do this exercise. It’s tough, but it will change the direction of your content. The goal here is to be as succinct as possible. You want a new visitor to figure out what you do in a few seconds. This is similar to an elevator speech, but it’s fit for the web, and it will appear at the top of your about page. Think inverted pyramid.
Step 2 and 3: Decide between an about page or an about section. Then make an outline.
Read More »