Food marketing trends reflect wider-spread marketing trends and flavor trends. Regardless of where you fall in the culinary world (restaurant owner, manufacturer, chefs, consultant, marketer, retailer, etc.), plan to see more and more of these seven marketing activities in 2017. Read More »
‘Tis the season for holiday marketing! Food companies are presented with a great opportunity to showcase their product in a different light this time of year! Check out these 10 holiday marketing ideas for gourmet food companies. Read More »
Specialty food makers could certainly learn valuable lessons by watching ABC’s Shark Tank, especially when it comes to telling a food business’s story. Even if you aren’t seeking funding from celebrity investors (a/k/a “the sharks”), your ability to speak quickly and clearly about the business will assist in making the sale.
Doesn’t matter if you’re talking to consumers, retailers, or strategic partners. You’ve got less than a minute to create impact. Read More »
What if I were to tell you that for $5 someone would make a video for you? Draw an illustration? Write your message on their beer belly and take a photo? Yes, a giant beer belly.
There is a site where you can have all these things done and more, each for only $5. The site is called Fiverr.com, and it’s one of my favorite websites as of late. It’s an incredible resource if you are looking for something awesome and low quality.
You’re probably wondering why you would ever want something low quality. I’ll tell you why you might… Read More »
In August 2009, Wikipedia said there was 109.5 million Web sites in operation. That means you need to separate your Web site apart from 109,499,999 other sites.
Since 99% of these sites have NOTHING in common with yours, there are some aspects you don’t need to give any thought. But as far as that 1% goes, there is one thing you can do from the very start that will set you apart. Build trust!
Here are five ways you can earn the trust of your Web site visitors.
#1 Create a News Page
A section of your Web site should be devoted to press releases, articles, and links to other valuable resources. This could be a blog or a Web page, whichever option works best for you. Not only is this beneficial for your search engine optimization strategy, but it adds value to your site and gives your visitors something to read and learn from.