We don’t have to tell you there is a ridiculous number of social media sites. There’s NO WAY a small business can or should have a presence on all of them. Instead, we recommend you pick a few and master them.
In this post, we talk about how to choose the right social media profiles for your food business. Read More »
There are a variety of different types of social media content. In this original image from The Condiment Marketing Co., we outline social media post types and some of our recommendations for what works best. We recommend you play around with your content to see what yields the highest engagement. That means trying different types of social media content, posting times, and posting frequency.
You get employees and fans to create content with what’s known as “cooperative content,” and it may seem too good to be true, but it’s not!
Here’s the basic idea: By combining company-created content with employee and customer-generated reviews, stories, photos, etc., you increase the amount of content you’re able to publish and build a stronger, more loyal brand community in the process.
But can you really trust non-marketers to create content? YES!
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Ok, hashtag skeptics. It’s time to get clear on the power of the # and stop the nay-saying. Hashtags are here to stay!
Put a # before any word or phrase (no space) in a social media post and you will create a link. When clicked on, you’ll see all recent posts that include the hashtag.
You see, hashtags signify a conversation. There are three types. Read More »
There is no shortage of food social media sites. While you should never try to be on every one of them, it is a good idea for a food business to try a few and focus on those that match the brand and will get you closer to your marketing goals.
This list of food social media sites is not meant to be comprehensive, but we will do our best to update it as we learn of new sites that look like they’ll be around for awhile. Read More »