The Food Marketer’s Rant: Stop Liking Your Own Social Media Posts

The Food Marketer’s Rant: Stop Liking Your Own Social Media Posts

I don’t want to name any names, but I may be talking to you…because we’ve all done it. You know, scheduled a post for your company Twitter page, and then laying in bed all groggy-eyed scrolling through your feed avoiding the imminent start to your day, and, oh, what’s that? That’s a post about my biz. I think I’ll click the heart for that one.

While favoriting you own Twitter post won’t break the internet or keep you from getting customers, it does provoke an eye roll from people who notice. Of course, you like the post. You posted it!

Stop it.

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Can a Food Business Find Success on LinkedIn?

Can a Food Business Find Success on LinkedIn?

The answer to this question is fairly straightforward: Yes, a food business can find success on LinkedIn if…

  1. You focus on creating business relationships, not selling your product to individual consumers.
  2. You don’t half-ass it.

To “succeed” on any social media platform, you need to use the tool consistently and in a social way. Not a sales-y way. It’s about building relationships with professional people you jive with. Read More »

Invest in Relationship Marketing

Invest in Relationship Marketing

Once you have a critical mass of followers, it makes certain marketing efforts, which you may not have considered until now, worth it. For example, why do an email coupon campaign with only 39 email subscribers? With 500 email subscribers that coupon campaign will be more worth your while. According to searchcrm.techtarget.com, invest in relationship marketing “ to create strong, even emotional, connections with your customers that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.”

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