Ask a room full of marketers how to measure marketing success, and you’ll get a variety of colorful ideas. That’s because there is more than one way to get the job done. Plus, success means different things to different people. If it’s not pinned down and assigned a metric, your success will escape you. Read More »
You get employees and fans to create content with what’s known as “cooperative content,” and it may seem too good to be true, but it’s not!
Here’s the basic idea: By combining company-created content with employee and customer-generated reviews, stories, photos, etc., you increase the amount of content you’re able to publish and build a stronger, more loyal brand community in the process.
But can you really trust non-marketers to create content? YES!
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Where would you be without your customers? Without your partners? Without your employees?
A business succeeds because of the people that operate it and support it. Without the people, the business goes nowhere.
I know this is obvious information, but knowing and doing something about it are two different things. Take a moment to say “thank you” to the people who keep your business thriving. Here’s a few ways you can do that with online content. Read More »
Yesterday I shared just about every website content writing tip I know – a whole long list of 99 tips. It’s not possible to follow each and every piece of web content advice in every piece of content you write. I know I don’t. However, there are a few rules/tips that I do always follow. I follow the tips because there are numbers to back them up.
This infographic is based on eight of those web content writing tips that guide my work. Take a look and tell me what you think in the comments. If you like the infographic, copy the code below the graphic and embed it on your own site. Read More »
What if I were to tell you that for $5 someone would make a video for you? Draw an illustration? Write your message on their beer belly and take a photo? Yes, a giant beer belly.
There is a site where you can have all these things done and more, each for only $5. The site is called Fiverr.com, and it’s one of my favorite websites as of late. It’s an incredible resource if you are looking for something awesome and low quality.
You’re probably wondering why you would ever want something low quality. I’ll tell you why you might… Read More »