Our 10 Most Popular Food Marketing Articles in 2016

Our 10 Most Popular Food Marketing Articles in 2016

What a year it has been for food marketing. The food industry experienced so much — meal delivery takeover, the rise of embedded social media video, and poke to name just a few. As we reflect on the year, let’s take a look at the ten most popular articles on The Condiment Marketing Co. blog.
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How to Get Useful Food Product Feedback

How to Get Useful Food Product Feedback

It’s wise to ask what people think of your food product. Focus groups, farmers markets, sampling events, industry events, food critics/bloggers, and one-on-one meetings with grocery buyers are all opportunities to get food product feedback. Read More »

Don’t Slap a Label On It: Why Your Food Brand Matters

Don’t Slap a Label On It: Why Your Food Brand Matters

The following is a guest post from Michael Adams. Michael is the Co-Founder of Gredio, a web-based food manufacturing software for specialty food companies built to help you effortlessly run your business (and forget about Excel spreadsheets). He also runs Green Mountain Mustard, found in over 100 retailers across New England.

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On your 200th jar of jam, you cap it, water bath it, and label it. You’re done. You just finished a marathon jam production for tomorrow’s farmer’s market or store demo.

Production may be done, but have you thought about the label you just slapped on your jam?

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