What a year it has been for food marketing. The food industry experienced so much — meal delivery takeover, the rise of embedded social media video, and poke to name just a few. As we reflect on the year, let’s take a look at the ten most popular articles on The Condiment Marketing Co. blog.
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Concepting, creating, and printing food product labels and packaging can be cumbersome. But never fear! We created these food packaging design tips and handy-dandy checklist to make it simpler and less stressful. Read More »
It’s wise to ask what people think of your food product. Focus groups, farmers markets, sampling events, industry events, food critics/bloggers, and one-on-one meetings with grocery buyers are all opportunities to get food product feedback. Read More »
The following is a guest post from Michael Adams. Michael is the Co-Founder of Gredio, a web-based food manufacturing software for specialty food companies built to help you effortlessly run your business (and forget about Excel spreadsheets). He also runs Green Mountain Mustard, found in over 100 retailers across New England.
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On your 200th jar of jam, you cap it, water bath it, and label it. You’re done. You just finished a marathon jam production for tomorrow’s farmer’s market or store demo.
Production may be done, but have you thought about the label you just slapped on your jam?
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