Functional Ingredients and Your Marketing

Functional Ingredients and Your Marketing

Functional ingredients are defined as foods that serve a purpose besides nourishment. For example, turmeric. Not only does this spice add flavor to your meal, but some say it fights inflammation and may even end wars. OK, maybe that last one isn’t true, but you get the point. We’ve been thinking a lot about functional ingredients marketing lately because we see it as an opportunity to differentiate a brand and to SELL products.

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Our Official Policy on Health Claims

Our Official Policy on Health Claims

According to the Federal Trade Commission (FTC), a website, social media profiles, images, and all other marketing materials are an extension of a product label. That means any health claim you make, anywhere in your marketing, must be 100% accurate or you can expect to be held accountable. Read More »

Seven Ways to Spring Clean Your Marketing Pantry

Seven Ways to Spring Clean Your Marketing Pantry

It’s easy to let things pile up and get dusty when you’re a food business owner. Social media, website, and marketing materials can become outdated and tired while you’re busy focusing on your products. The spring is a perfect time to declutter and make space for the busy sales seasons ahead. Use these seven methods to clean up your marketing pantry. Read More »

Annual Food Holidays for the Food Lover

Annual Food Holidays for the Food Lover

You have likely noticed that there is a holiday for everything. Seriously everything. While they may not all be recognized by the U.S. government or backed by a major food association, they sure are fun to talk about. And, hey, if celebrating a food holiday (official or unofficial) on social media helps to promote your food product, then we’re all about it. Read More »

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