Better-than-fair-trade dark chocolate bars now available for purchase online and at Sarasota and Tampa area gourmet and health food retailers.
(Tampa, Fla.) For the first time, single-origin Honduran chocolate bars produced by the Honduras Chocolate Company are available at select groceries in the Tampa, Clearwater and Sarasota areas, including Abby’s Health & Nutrition in Tampa and Nature’s Food Patch in Clearwater. The company got its start in 2015, but this is the first time their chocolate products have been sold by North American retailers. Read More »
What you don’t know about the food marketing agency you’re about to hire could hurt you. Yes, that’s dramatic, but you are entering into a relationship, and it’s important you understand not just what the agency does, but how their marketing approach will benefit your business and make your life easier.
As you interview potential food marketing agencies, ask the following questions and expect straightforward answers.
Is There a Price Minimum?
Some marketing pros are real cheap — there are places you can go to get blog posts for $10. On the other hand, big agencies working for big brands could charge $600 an hour. Before calling around, you need to consider your budget. What can you reasonably afford and how much help do you want? Do you want full marketing support or do you have small projects from time to time? Read More »
Jen Lewis of Small Food Business invited The Condiment Marketing Co.’s Sara Lancaster to appear on her podcast this last December. In the episode, “Marketing Insights, Tips & Tricks,” Jen and Sara talked about which food marketing trends to watch for in 2017 and shared tangible tips for ramping up your marketing this year. Read More »
What a year it has been for food marketing. The food industry experienced so much — meal delivery takeover, the rise of embedded social media video, and poke to name just a few. As we reflect on the year, let’s take a look at the ten most popular articles on The Condiment Marketing Co. blog.
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On August 1, we released our brand spanking new marketing package called the Food Marketing Essentials Kit, which is designed for independent food/beverage makers, cottage food companies, startups, and entrepreneurs who want professional marketing help but don’t need a full-service marketing agency. Read More »