‘Tis the season for holiday marketing! Food companies are presented with a great opportunity to showcase their product in a different light this time of year! Check out these 10 holiday marketing ideas for gourmet food companies. Read More »
Last week the Colorado Specialty Food Makers Group had the privilege of hearing from Wendy White at the Colorado Department of Agriculture. She talked about many of the opportunities the Ag Dept offers to food companies, but mainly she focused on the Colorado Proud program, which is an outstanding opportunity for local restaurants and food companies. Read More »
About to embark on a relationship with a food blogger? As a food company you’re responsible for more than you might think. Use this list to ensure you create a successful, long-lasting relationship with your new brand advocate. Read More »
Are you thinking that your ingredients and packaging are the only things that make your food brand different?
Well, you are wrong.
Your unique selling position goes much deeper than the tangible, and it’s critical you identify what makes you different and communicate that in everything you do — even in the pieces you can’t smell and taste. It’s your difference that will help consumers hang on to your brand over time.
Now that you know, here’s how to get started on revealing your food brand’s uniqueness. Read More »
Attorney Justin Prochnow of Greenberg Traurig, LLP in Denver graciously shared his time with us here at The Condiment Marketing Co. to describe some food marketing guidelines and appropriate health claims food brands need to understand. He also explained three things a food company can and should do to avoid the pitfalls. Read More »