Here we bring you our best recommendations for online resources, tools, and apps for making food business marketing a little easier, a little more effective, and great for you making your food biz look BIG. Read More »
Brand stories drive successful marketing.
You have your big, overarching story that tells the story of your entire business, and then you have mini-stories that tell smaller stories. Think of it like plot and sub-plot. Read More »
A brand positioning statement is only a few sentences that serves as your brand’s guiding light. When you read it, you are reminded of your intent/goals and how you will serve your customers. Added bonus: This bit of text makes an impact on the way your sales force and support staff do their jobs. Read More »
“Have you thought about trying to get your product into Whole Foods?”
–Every single person that’s crossed your path since starting your food business
Of course you have. Getting on the shelves of Whole Foods is considered to be a huge accomplishment for any business. It’s legitimizing, and it’s a rare opportunity to introduce your product to an engaged customer base on a larger (and potentially national) scale. Whole Foods makes a point of carrying products from small, local producers.
Many people think a brand is the logo and packaging of a product, but those are small pieces of the puzzle. A company’s brand is communicated in the way the business is positioned relative to its competitors such as the company name, imagery, messaging, how and where the product is promoted, and in the customer experience. Read More »