A trade show can be a great way for food companies to grow their business. Yet, when you consider the cost of the booth, materials, lodging, and airfare, it can get quite expensive.
In our food biz advertising costs infographic, we estimate the total expense of showing at food trade shows ranges anywhere from $2,500 to $15,000 per event! Here are a few tips to make the most of your trade show experience to help justify its cost. Read More »
One of the best ways to grow your food business is food blogger outreach. Blogs are the third most influential digital resource used when making purchases, just behind retail and brand sites. (Source: TechnoratiMedia)
There’s a right way and a wrong way to reach out to food bloggers. In our series of how NOT to pitch bloggers, media, and influencers, here are a few more tips to help you create an on-going outreach campaign. Read More »
When you have a food business, you know that one of the best ways to get people to buy your product is to taste it. Most food brands, big and small, sample product in retail stores. It does take time and money, but in-store food sampling can also be an effective way to boost sales. Read More »
In this infographic by The Condiment Marketing Co. we look at 2016 food marketing costs at a glance. When considering your food business advertising and marketing, look at all the options, the prices, and also consider where you will reach the most customers. Read More »
With the launch of our new website recently, we published a food marketing dictionary. The dictionary is complete with all the terms and definitions you’ll need to know when running a food business, some of which are specific to what we do here at The Condiment Marketing Co. Read More »