What you don’t know about the food marketing agency you’re about to hire could hurt you. Yes, that’s dramatic, but you are entering into a relationship, and it’s important you understand not just what the agency does, but how their marketing approach will benefit your business and make your life easier.
As you interview potential food marketing agencies, ask the following questions and expect straightforward answers.
Is There a Price Minimum?
Some marketing pros are real cheap — there are places you can go to get blog posts for $10. On the other hand, big agencies working for big brands could charge $600 an hour. Before calling around, you need to consider your budget. What can you reasonably afford and how much help do you want? Do you want full marketing support or do you have small projects from time to time? Read More »
If you’re familiar with our website, then you know we’ve got a long list of links to marketing resources and tools. We’ve curated this list over the years because we like to share what works for us. Today, we bring you links to a few of the most recent links we added to the list.
Title Cap
Do you care about proper punctuation, grammar, and headline capitalization? Us too. While we believe the clarity of the message supersedes all things, consistency in your writing and proper formatting support the message. If your headline and subheadline capitalization is different from blog post to blog post or even from subhead to subhead, it can be distracting and make you look amateur. In Title Cap, you input your headline and it provides the appropriate capitalization according to your style guide of choice. (We prefer Chicago Manual of Style.) Read More »
What a year it has been for food marketing. The food industry experienced so much — meal delivery takeover, the rise of embedded social media video, and poke to name just a few. As we reflect on the year, let’s take a look at the ten most popular articles on The Condiment Marketing Co. blog.
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Ask a room full of marketers how to measure marketing success, and you’ll get a variety of colorful ideas. That’s because there is more than one way to get the job done. Plus, success means different things to different people. If it’s not pinned down and assigned a metric, your success will escape you. Read More »
It’s easy to find books on how to start-up a food business. Want to create your own bakery, food truck, micro-farm, artisan food product? No problem. Search Amazon and you’ll find plenty of resources. But if you want to master marketing for a food or beverage business, you’ll need to dig deeper. We did some digging of our own, and here are the best food marketing books we found.
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