Do you know what makes your food business different than your competition? Do you know why customers will buy your product over the others? This is called product positioning.
We’ve written about product positioning before, including giving you a list of possible terms used to describe your food product. We are huge fans of having this knowledge. Knowing your product positioning can make marketing SO much clearer. Read More »
What does your business do better than everyone else? What makes your product special? Understanding what makes your brand different in your niche market is key to knowing how to position your brand. Read More »
A small specialty food brand is much like a small indie music band. The artisan food producer doesn’t have distribution with a big retailer, and the indie rock band hasn’t signed on with a big record label. Both likely started creating in their home…or garage.
What is most intriguing is how fans of indie food behave so much like fans of indie music. Read More »
Not long ago we blogged about all the pages you need on your website including a privacy policy and a terms and conditions page. These two pages not only protect you from certain legal liabilities, but they also are helpful in earning trust from your website visitors and credibility from a search engine optimization perspective.
Privacy policies are a necessity, especially if you are asking for email addresses anywhere on your site.
If you are considering writing fake testimonials for your Web content or marketing materials, I have a small piece of advice for you. Don’t do it.
You might think that by adding pictures and names that the testimonials will look legitimate, but they won’t. A fake testimonial is easily spotted.