When pitching a story to a reporter, a little research goes a long way. Whether you contact a reporter with a press release or an emailed “pitch,” you must have your story idea completely thought out first.

Since reporters and editors are bombarded with pitches every day, it is imperative that your story be valuable and timed right. It is also important to send your pitch to the right person.

Here are a few tips to help you out.

  • Look for trends and data that correspond with your story idea. The more hard facts you have behind you the better.
  • Timeliness is also important. Is there an event coming up that ties nicely with your story? What about a political happening or change in season? Is there an opportunity for pictures?
  • Research the publication’s editorial calendar (these are often posted in the advertising section of their Web site) and time your pitch with an issue of a relevant theme.
  • Read archived stories similar in subject and send your news release with its new spin to the writer of those articles. Note: Don’t send your release to more than one person at an organization. You won’t make friends this way.

You can  tell your story by approching a popular blogger too. Not all PR needs to come from traditional newspaper and magazine reporters. Apply these same tips to bloggers. Remember, relevance and timeliness are key.

Sara Lancaster

About Sara Lancaster

Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.