In this infographic by The Condiment Marketing Co. we look at 2016 food marketing costs at a glance. When considering your food business advertising and marketing, look at all the options, the prices, and also consider where you will reach the most customers.

Food Marketing Costs at a Glance infographic


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A 2016 Comparison of Average Marketing and Advertising Costs

All of our research is based on what is available online, by calling media/advertising organizations, or from our personal experience, as represented by an asterisk. Here is a transcript of our findings included in the food marketing costs at a glance infographic above.

National Advertising Expenses

Consumer magazines: full page, 4-color print ad

  • Bon Appétit – $186,806
  • Food & Wine – $136,800
  • Cooking Light – $160.900
  • Everyday Food – $206,400

Food industry magazines: full page, 4-color print ad

  • Food Business News – $5,790
  • Food Manufacturing – $2,055
  • Food Processing – $8,379
  • Gourmet News – $8,170

Web advertising for these same publications ranges from $2,500.00 / month to $105.00 CPM.

How much for a 30 second TV ad?

  • Primetime
    • $112,000 average
    • Cost per 1,000 impressions (CPM) is $24.76
  • Hulu
    • $30,000 minimum
    • $35 CPM

Local Marketing Love

Using Denver, Colorado, as an example, here’s how much local marketing and advertising could cost your food business.

  • Yelp’s CPM is $100 – $200. Spending $1,000 a month exposes you to 10,000 Yelp users in your area.
  • Pandora, which is usually targeted geographically (among other factors), wants to start you with a $10,000 ad buy.*
  • The Denver Post has a $500 minimum per month for online advertising. It costs $8,430 for a full-page full-color ad in the Sunday full circulation edition.
  • A season-long 10 x 10 booth at a popular farmers market costs $125 – $195 plus 10% of daily gross sales.

Food Industry Trade Show Costs

Average cost for a 10 x 10 booth:

  • National Products Expo East – $4,895
  • PMA Fresh Summit – $7,200
  • Fancy Food Show – $3,400

Don’t forget to factor in additional costs to create on-site marketing materials, shipping, staffing, and lodging/airfare, all of which could total anywhere from $2,500 to $15,000.*

In-Store Sampling Costs

In-store sampling is more demanding of your time than money. Plan to spend at least 4 hours in-store and an additional 2 to 4 hours in prep time.

  • To hire your own staff, pay around $15 an hour. Or, hire a firm and pay upwards of $350 a day.
  • Plan for a minimum of 100 free product samples at about 1/8 of a serving size each.
  • Retailers vary, but some do require in-store sampling frequently. Some charge too–starting at $25 for use of the space.

Online Advertising Costs

Online advertising is targetable and trackable in ways print and in-person advertising methods can’t touch.

  • Instagram – $5.68 CPM
  • Twitter
    • Promoted Tweet: $9 CPM
    • Promoted account: $4 CPM
  • Facebook – $6.28 CPM
  • LinkedIn – CPM $2 minimum (Side note, in our experience, more like $7 minimum to get worthwhile impressions.*)
  • Snapchat – $750,000 Branded Story
  • Google Adwords
    • $2.32 average cost-per-click (CPC) for search network
    • $0.58 CPC for display network

Methodology and Sources

When numbers were not readily available from a reputable source, we relied on media kits published by media source, by calling the organization directly, or from personal experience (as indicated by an asterisk).

Falynn Derderian

About Falynn Derderian

Falynn manages project research and media outreach at The Condiment Marketing Co. She has an advertising degree with a focus in business from the University of Oklahoma (go Sooners!).