Written content is the most important aspect of your Web site. Before you hire a Web site designer or programmer, consider your goals for a Web site and the kind of content you will need on your site to reach those goals.
For example, is your goal to sell more products on your site? Is your goal to simply provide driving directions to your office? Or, is your goal to create a Web site that has a high volume of visitors so you can earn advertising revenue?
An Internet marketing expert is a great place to start for those looking to develop a Web site. These individuals can help you complete search engine keyword research and help you develop key marketing messages that should be implemented into the site. Additionally, a marketing expert can help you decide which Web pages you should include on your site.
Here is a very general list of web page options. The first five pages are imperative for any Web site, and the rest will depend on your business and your goals.
- Home
- About us (including staff bios, company history, mission statement, etc.)
- Products/services
- Contact us
- Privacy policy
- Pricing
- Testimonials and/or product reviews
- Frequently asked questions
- Why work with us
- News and/or resources (possibly in the form of a blog?)
- Guarantee
- Return and refund policy
- Photo and/or video gallery
- Sitemap
- Copyright
- Links
- Press room
- Store
- Free downloads
- Work samples and/or client list
- Events/calendar
- Community (participation, sponsorships, incentives)
Thanks for visiting my blog… Glad you did, because it led me here! I’ll be back.
Thanks Alexis. It’s nice to meet you!